In this Marketing Over Coffee:
Author Steve Woodruff talks about effective communication and his latest book: The Point
Brought to you by our sponsors: The Mailworks and Miro
Previous interview: Clarity Wins
The new book: The Point
Covid started with a scare but the transition to virtual has been a business builder
Going through the hybrid publishing model
Saying too much goes against how the brain works
7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
The 8 Tools, including the power of stories and summaries
The 4 Rules – first make sure you have a point
How to implement it in the corporation
Working on giving the leader a powerful personal brand
16:08 – 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Applying the Clarity Formula to email
You need to hook the audience fast in presentations
Great tactics for book promotion
Lessons in understanding and then being able to better manage depression
Why analytical people have to fight the instinct to scrutinize themselves
Follow John and Steve on LinkedIn
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