In this Marketing Over Coffee:
Professor Ariely talks about what makes rational people believe irrational things
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Unlike his previous works that started with research, this was sparked by personal experience
Starting with stress
Why are the stories so complicated?
Falling deeper into the funnel
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Sealing the deal with social forces
The shibboleth
How social media violates our standards of communication
What can we do?
Follow the Professor, John, and Chris on LinkedIn
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