In this Marketing Over Coffee:

In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more!

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Brought to you by our sponsor: Trust Insights and Miro

Discovering Content Marketing as a Silicon Valley CMO

Chief Strategy Advisor with The Content Marketing Institute

The Content Advisory

Get the book: Content Marketing Strategy – Harness the Power of Your Brand’s Voice

Shoutout to Douglas Burdett

The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now!

What’s the focus of your operations?

Miro – Your first three boards are free forever, just sign up at

Make sure your big ideas aren’t trapped in small containers

Merchandising your content

Pressure testing the brand story

Principles by Ray Dalio

Rita Gunter McGrath’s The End of Competitive Advantage

Join John and Chris on threads, or on LinkedIn: Chris and John

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