In this Marketing Over Coffee:
Learn about how they shop, what they think of brands, who influences them, and more!
Brought to you by our sponsors: Wix Studio and NetSuite
What inspired the Gen Z Parent study?
All Gen Zs are not broke and stressed out about money
They will pay for value that aligns with their principles, and they love store brands
65% of Gen Z Dads doing the grocery shopping
11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Where do Gen Z parents go when their peers aren’t having kids?
They still don’t have the Go To source
The era of the frenemy Instamom is over
Parents are less sad, less worried
20:42 – 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
The rise of the trades and doing better as homeowners
If you back an issue, you have to go all the way
Gen Z parent celebs are starting to show up, will they align with brands or start their own?
Kasi on LinkedIn or at Culture Bureau
Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters.
