In this Marketing Over Coffee:
ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more!
Getting into marketing instead of baking
Instead of just automating practices, evolving so that the tool improves quality at the same time
SMB Customers in over 150 countries
Everything from newsletters to multi-channel campaigns
Strong track record in deliverablity
U of Albany reaching 90% deliverability
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Including SMS and WhatsApp
Adapting to AI affecting the inbox
Agent to User features to improve campaigns
Special requirements for franchise organizations – ActiveCampaign HQ
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Influencers marketing themselves
WhatsApp as a freestanding app for rest of world
RCS driving further use of SMS
Automating the path to the business goals
Marty Supreme is good cringe
A Court of Thorns and Roses is the entry for Romantasy
Ask for more at Analytics for Marketers!
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