In this Marketing Over Coffee:
Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!
Past interviews with Greg in 2015, and again in 2018!
So what happened at CloudKettle over the past 8 years??
Acquisition always part of the plan
Doing right with a 30% ESOP
Inbound inquiries get heavy at year 8
7:32 – 9:14 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn’t work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.
Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.
How has the landscape changed over the past 5 years
The changes in Marketing Automation
Expansion of Analytics
Going beyond the Bay Area
Moving from Seat Based to Consumption Based pricing
19:11 – 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC
What’s driving the transition to consumption?
Early adopters in AI with Gemini and Agentforce
Using the Maya Personality Document to get all AI tools into alignment
Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers
Rouvy Ad Spend
To learn more visit Ateko or check out Greg on LinkedIn
Ask for more at Analytics for Marketers!
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters
