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Posted by John Wall | Filed under Blog, Podcast
In this Marketing Over Coffee learn :
About the Power of Free, branding and taglines, and how to ruin your personal brand. All this and more…
Show length 22:01
Brought to you by MarketingProfs.com
00:34 Meditate on the message, taglines and elevator pitches
06:24 Nothing beats customer testimonials
07:15 Defending the brand, registered trademarks
07:55 Marketing Science on the value of free
12:15 Chris in The New York Times on the Social Media Resume
16:02 Trade Shows – TED, SDWest, and SXSW (The best opportunity to destroy your personal brand).
John has WebInno coming up
Chris off to Atlanta and Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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March 12, 2008 at 7:43 pm
[...] week’s Marketing Over Coffee (the best marketing podcast) is up for your listening pleasure. Some interesting talk about Free, Branding, and making an ass [...]
March 16, 2008 at 12:48 am
Google means what? How’s that again? 1 to the power of 100 is… 1. I think you meant to say 1 followed by 100 zeros.
Although that sounds like a great marketing slogan, “If you have only one customer, we can increase that exponentially or your money back!”.
March 23, 2008 at 4:56 pm
[...] So as I listened to John Wall and Chris Penn talk about messaging and brand awareness on the March 12 episode of Marketing Over Coffee titled "Get Your Subscription to Marketing Over Coffer for FREE", I nodded my head [...]
October 22, 2009 at 10:19 pm
Although I listened to this episode waaaaaay back when it was published, it was my inspiration to get my new media resume all squared away…well almost, still working on it a bit. I found that this way would be the best way to showcase all the stuff that I am: yoga instructor, actor, and podcaster in one place, so I can just have everyone land in one place and see how all of these 'hats' that I wear feed each other to create an intricate package
I feel that the social media resume is the best way to showcase it all. Thanks Chris, and belated, way belated
congrats!
Oh, and here it is: http://www.elsieescobar.com