Weekend Extras #1: David Meerman Scott Keynote (partial)

We had the opportunity to enjoy David Meerman Scott‘s keynote at the MarketingProfs conference in June. Here’s a 10 minute excerpt.

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SEO and Some Filler

In this Marketing Over Coffee learn :

About getting to page 1 on Google, random stuff like the Social Media Roast and Girl Scout Cookies. All this and more…

Show length 22:45

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC066.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

01:19 Ilysa asks for SEO tips for Polymer Clay Productions, think about Wikipedia, Facebook, and My Space. Do a course at a community college.

06:33 Chris drops some wisdom about TubeMogul

09:27 Do some spring cleaning for your websites

10:15 Chris Strikes Back with another Red Saber special…

12:10 and then calls out SMDBs ragging on MySpace. Cites Chris Brogan’s reality speech at PAB (NSFW – Not Safe for Work!)

13:27 We make it on to PodfinderUK

14:34 Social Media Roast for Scott Monty coming up July 11th

16:14 Dan Ariely’s Predictably Irrational reminded me about Marketing Science

19:42 Girl Scout Cookies

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Happy Social Media Birthday, John Wall

Happy Birthday John Wall

The series of tubes says it’s John Wall’s birthday today, so please wish the better half of Marketing Over Coffee a very happy social media birthday.

Footnote: a social media birthday isn’t necessarily the actual birthday of the person, just when they choose to celebrate and play havoc with databases.

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MarketingProfs Keynote Address: Dan Ariely

Dan Ariely, author of Predictably Irrational, delivered the Day 1 Keynote at the MarketingProfs B2B Forum in Boston, Massachusetts:

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PAB08 Room

Video Stream:Free Videos by Ustream.TV

Chat:

http://www.meebo.com/rooms

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Extreme Website Marketing Makeover

In this Marketing Over Coffee learn :

About getting your website to work for you, how to add energy to your next event, and great summer reading. All this and more…

Show length 22:17

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC065.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:32 Five Guys in a limo from Scott “Mustang” Monty

00:52 Extreme Website Makeover for Keith – How to make your website work for you

06:36 Correctly configuring a redirect to a blog to not lose Google juice

11:03 WordPress redirection plugin

12:36 Getting started with AdWords

14:40 John T. on how to set up a stage or performance room

17:25 More summer reading Barry Schwartz – The Paradox of Choice and TED Talk,
Dan Ariely’s Predictably Irrational

18:15 MarketingProfs video coming soon, sorry for the wait, Chris has hardware in the shop.

Chris at Podcasters Across Borders and then Podcamp Boston 3

John is not travelling

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Some more MySpace numbers

Hat tip to Patrick O’Keefe’s blog.

• The MySpace homepage has a higher 18-34 composition than any other portal
• 25% of Americans are on MySpace
• MySpace is the most trafficked website in the US
• 12% of all online minutes are spent on MySpace
• 13.6% of all internet users in the world are on MySpace
• With 15 languages available, MySpace is the most translated social network
• MySpace is the place where bands and artists hang out online…over 6 million world wide…to connect with fans and share their music
• On average 300,000 new people sign up to MySpace every day

Mitch Joel recently pointed out that 40% of all moms in the US are on MySpace.

MySpace may be the place for ugly layouts, cripplingly-bad design, and trolls, but it’s also where a HUGE chunk of people are.

If you are marketing online and you’re ignoring MySpace, you are missing the largest of the boats. While size isn’t everything, it’s hard to ignore the 800 pound gorilla, particularly if you can convince said gorilla to pound your competition into the ground.

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Closing the Loop

In this Marketing Over Coffee learn :

About hot topics from the latest show, presentation tips and texting. All this and more…

Show length 21:45

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC064.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:36 MarketingProfs Business-to-Business Marketing Forum 2008 Wrap Up

03:17 FlipCam vs. Xacti

03:45 Laura Patterson of VisionEdge – Marketing Metrics – Outcomes vs Activities

04:45 User Interface and SEO are required before you get to Social Media and Viral Marketing

06:38 Denny Head discussed building a Lead Generating Machine that closes the loop, Penn mentions APIs to Manticore

08:12 David Meerman Scott talks Viral and has a new book, and demonstrates what a seamless presentation looks like

09:55 Presentation tips from Mitch Joel, Penn and Wall, no Slide Presentation Notes Please, and don’t forget your fonts

17:00 TextMarks for when you run out of business cards – go green!

Chris at Podcasters Across Borders and then Podcamp Boston 3

John is not travelling

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC064.mp3]

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Marketing on the Dark Side

In this Marketing Over Coffee learn :

About spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance. All this and more…

Show length 23:45

Listen now: [audio: http://media.libsyn.com/media/marketingovercoffee/MoC063.mp3]

Brought to you by MarketingProfs.com and Blue Sky Factory

00:38 Rachel Ray’s Posters get Oven Toasted (spot the terrorist), what do you do when a PR Crisis arises? Re-spin!

03:37 Robin from the Looking Good Naked Podcast asks about deception and we talk surveillance.

PodCamp Philly neat tradeshow attraction.

08:33 Saul Colt checks in on making your booth more interesting than everyone else on the floor, we ask about giving up on brochures.

11:43 Time to Google Dance! Ride it out. Chris’ theory of 11. Google Blogoscoped. Avinash’s Web Analytics in an Hour a Day, and 10-90 Rule, New APIs

18:58 Jeff Cutler on knowing your audience. Learn how your customers read and write.

Chris at MarketingProfs B2B in June with a FlipCam and then Podcamp Boston 3

John off to PRSA in NYC

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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