A Shocking Failure of Protocol

In this Marketing Over Coffee learn :

About Social Media ROI, Yahoo Design Patterns, Exclusivity! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC127.mp3]

Direct Link to File

Show length 26:40

Brought to you by our sponsor Blue Sky Factory

00:31 Tim asks if we should prep for the days when New Media is old. Correction – I mention Yahoo in ’96, actually it was ’98 (give me a break, I’m OLD)

01:28 Great Social Media ROI Presentation from Olivier Blanchard

05:50 On GigadialSPOS 158Seth Godin, Charlene Li, David Weinberger, Shelly PalmerMitch Joel Interview

06:51 Funny story about Drugstore.com package, podcast listening behaviors.

08:51Yahoo Design Pattern Library

11:01 Marketing photos and link baiting with Creative
Commons, Twitter Linkbaiting and Brandjacking, Naked Julien

17:55 Nuno sends over some stats from the Silk Club in Portugal. Get Avinash’s book, we showcase our global ignorance.

22:35 Last week Question of The Week: Educators using Gigadial

22:57 Question of the Week: Have you used any exclusivity techniques?

23:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com

23:55 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, Boston area? MarketingProfs Virtual Expo on the 16th with Meet and Greet in Boston afterwards.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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