Special Interview with Steven Woods

In this Marketing Over Coffee:

An Interview with Steven Woods, Eloqua Founder, CTO and Author of Digital Body Language

Direct Link to File

Show length 31:43

Marketing Over Coffee is brought to you by our sponsor Blue Sky Factory

01:48 New Marketing by nature disintermediates the sales force

04:10 Switching from outbound campaigns to Awarness, Discovery, Validation and Post-Sale

07:00 When content is relevant by the buyer’s stage

09:50 Marketing is the only department with the depth and breadth of tools and knowledge to track leads and prospects – The 3 levels of monitoring. Dashboards!

14:29 Why you shouldn’t allow Cherry Picking

17:15 Reverse engineering the sales cycle to build your lead scoring criteria is a mistake – fit vs. engagement

20:13 The Lead Source Paradox

22:20 Why the sales and marketing functions should not be separated – who is the Chief Revenue Officer?

25:00 On social media as part of the validation process

26:36 Why qualified leads are more important for Marketing measurement than closed deals.

29:30 Setting up a Marketing Automation System is changing your process, not just picking a technology and checking it off the list

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

One thought on “Special Interview with Steven Woods”

Comments are closed.