Klout it, Klout it, Klout it out loud

In this Marketing Over Coffee learn :

About Yet again Twitter, why you have no Klout, Magazine format for Blogs! All this and more…

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Show length 20:06

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Blue Sky Factory – Our Email Provider of Choice – New eBook 50 Ways to Build your Email List

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Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus emailand text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:22 The Twitpocalypse is August 31

03:50 Klout Scores, Twitter Grader, and other arbitrary measures of how little you are worth.

07:22 Google mentions adding small amounts of copy to modify content to keep it unique

08:56 How often should you submit your XML file to the Google

10:17 Tom asks about Magazine format for Blogs. Never consider MarketingOverCoffee.com a best practice. Doug says white on brown sucks. Check out Risk and Reward TV.

14:03 Marketing Over Coffee LinkedIn Group is hot! (Unsurprisingly) no feedback on Affiliates.

15:37 Upcoming Events – SxSW panel pimping, SES San Francisco wrap up. Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day. BlogWorld and New Media Expo Discounted Rates

18:06 Question of the Week – Are you using any social media scoring systems? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Gray Hat Revealed

In this Marketing Over Coffee learn :

About 10-2-5, Affiliates, Gray Hat Conference, and Fat Smokers! All this and more…

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Show length 23:47

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice –  Ultimate Guide to Email

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

02:02 Chris’ Productivity Video: GTD, Inbox Zero, and 10/2/5

04:59 Chris from CustomPlanet asks about informing Google about outdated and high volumes of new pages

06:54 Alan asks about going back and refreshing old blog content

09:19 The Marketing Over Coffee LinkedIn Group asks about Affiliate Program, PostAffiliate Pro is good if you want to self manage. What’s the one SEO book you would take to a desert island with internet access? SEOmoz pdf is the winner.

12:40 Keep your eyes open for The Marketing Over Coffee Gray Hat Seminar

15:01 Interactive movie and storytelling

15:29 David Maister’s Strategy and the Fat Smoker, Greg Verdino’s book now available

17:17 Facebook tagging hack

18:29 Event wrapup, using Google Moderator

22:00 Question of the Week – What are you using for affiliate and referral programs? Tell us! And, why haven’t you bought the MOC app from iTunes yet?

Upcoming Events -Optimization Summit in Dallas, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day (or use CP100 code to get in for $395). BlogWorld and New Media Expo Discounted Rates – 20% off any price, even discounted, if you use MOC20 at checkout.

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for automatic download of this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.


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What is Gray Hat?

In this Marketing Over Coffee learn :

About Infographics, Facebook Social Graph API, Mobile Search! All this and more…

Direct Link to File

Show length 26:04

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice –  Now with Facebook Connect! (and iPad App on the way)

and

Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as
$9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:22 Facebook Social Graph API – What info are you giving up? Maybe you shouldn’t be playing those games during work hours.

03:58 Mark called for more stats on Old Spice, bad Old Spice knockoffs (aka Meatball Sundaes)

06:33 Another Mark asks about Mobile Search: My business is based on the web and advertises properties to rent across Europe, is there any way that I could make use of local search?

09:50 Psyched to get a rare plug from Manager Tools

13:45 Laurie from the Marketing Over Coffee LinkedIn Group asks about Wikipedia – Do no follow links give Google Juice?

16:01 Infographics! Thanks for Question of the Week answers: The World Cup, Internet as Subway (thanks Niall), Josh sends a usable website, from Chris: How Google Works, SEO, Best Financial Ones

16:30 Cheap Kindle – does it matter?

17:23 Megan Tweets a link to social media resources for non-profits. It has links to Beth Kanter so it has to be good.

18:05 Twitter “Who to Follow”, Women of Twitter is hot this week

19:28 Guest post on Affiliate Marketing from Jim Kukral

23:10 Question of the Week – Does the “Sith Ninja” nature of the show scare you? Tell us! And, why haven’t you bought the MOC app from iTunes yet?

23:40 Upcoming Events -DC – Emergency Social Data Summit, Optimization Summit in Dallas, Podcamp Boston, Inbound Marketing Summit Passes raffled to newsletter subscribers on Labor Day (or use CP100 code to get in for $395). BlogWorld and New Media Expo Discounted Rates – 20% off any price, even discounted, if you use MOC20 at checkout. The Falmouth Road Race.

Ultimate Fashion Statement- The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for automatic download of this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.


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Guest post: affiliate programs 101

The following is a guest post by Jim Kukral on the basics of finding affiliate programs.

How Do You Find Quality Affiliate Programs?

Whether you’re just starting out as an affiliate, or you’re a master affiliate marketer, it’s important that you know both how to find good programs to promote, and how to stay away from the bad ones. Once you figure this out, you can begin a long and profitable career in the industry in any niche.

Start With The Networks

The best part about finding merchant programs through a network is that they are already vetted by the network, usually. That means that in order to be part of the network, they were required to first off pay a fee, then they were accepted into the network with everyone else. Top quality networks like Shareasale.com pride themselves on the work they do to bring in the good ones, and keep out the bad ones.

Networks don’t let their merchants run a muck either. There are strict guidelines that each merchant must adhere to. One of the biggest being that they will pay their affiliates on time and in full according to the terms of the agreement. Again, Shareasale.com leads the way. They require merchants who want to run programs to pre invest their accounts with funds so that the affiliate is guaranteed to get paid.

However, just because program is in a network doesn’t mean it’s as good as it can be. Sure, they’ll pay you on time, but they may not offer you the best they can. That’s because some merchants don’t see the true value in recruiting top quality affiliates. Some see the affiliate channel as a way to get a bunch of free mentions and links. That’s obviously the wrong way to look at it, and they will fail eventually.

Look for merchants that offer longer than 30-day cookies. That means that if someone clicks on your affiliate link, and doesn’t buy, if they come back within the cookie duration, you still get credit. So if the cookie is only set for a few days you could lose out on the commission. Personally, I like to choose merchants that have lifetime commissions. In other words, if I refer someone to their site, I get to reap the commission from that customer forever. Unless they clear their cookies. (Nothing you can do about that.) The truth is that most people have no idea what cookies are, and don’t care.

Other things to look for in good merchant programs is the existence of an affiliate manager. Unmanaged programs never flourish, while managed programs with dedicated people on staff excel. A good affiliate manager will want to speak to you on the phone, even if you’re new and starting out, and will go out of their way to offer you advice and help. Tip: Seek out the manager of each program you join and ask to speak to them.

Finally, there are many affiliate program managers that will ignore you or auto reject you from joining their programs. Mostly because they don’t understand that even the smallest affiliate can someday blossom into the biggest. It could also be that they don’t want to accept you because you have no clear way to show them how you’re going to promote them. Remember, as an affiliate you are representing their brand. Some big name programs, and smaller ones, are very sensitive to how other people promote them. So if they can’t see how you’re going to do it, they’re not going to let you be a part of it.

The great news is that anyone can begin a successful career as an affiliate. You just have to go out there and look around for programs that match you industry or niche and promote away!

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

MoC Disclosure: Jim sent us a copy of his book, which we’ll read sooner or later. We’re still hoping for an obscene amount of money from him with a book title like that.


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