Marketing Automation

In this Marketing Over Coffee:

Learn all about Samsung v. Apple, Politics and Social Media, Twitter Fakers!

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Show length 25:13

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The Kelly Letter: Jason Kelly’s Sunday morning stock market report. A witty recap of the week – with price targets.

00:20 Samsung vs. Apple – One Billion Dollars

02:20 DoubleClick Ad Planner being replaced by Google, New AdWords API

04:50 Politics spinning up

10:45 Listening to complainers is bad for your brain

12:25 Marketing is Dead

15:37 Buying Links is a big mistake

16:35 Big week for Marketing Automation – Inbound 2012, SilverPop a quiet company?

20:30 Twitter Fakers, New HootSuite Apps

23:00 Road Wrap up: Marketing Over Coffee Live At Dreamforce! Podcamp East, B2BCamp, GameSym


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Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

3 thoughts on “Marketing Automation”

  1. John, Chris — I’m the co-founder and VP at Marketo, and managing editor of the Modern B2B Marketing blog. I’m a fan of the podcast, keep it up!

    I did want to disagree with your characterization of marketing automation as a “Swiss Army Knife”, While that may be true of some of the newer entrants, it does not accurately describe the depth of functionality of the established players. It’s not like marketers can buy standalone “carbon knives” for things like lead scoring, lead management automation, and pipeline-to-spend reporting. Software solutions like we provide are best-in-class for those things. And even if a marketer could piece together all those parts, 99% of the marketers I know wouldn’t want to and would rather spend their time on the strategic and creative aspects of marketing.

    Anyway, a good topic for discussion. Will you be at Dreamforce this year? Let me know, I’d love to meet up for a coffee. 🙂

    1. Hey Jon, well, one thing is Chris is in that 1% that builds his own stuff. And I’d argue that when you go camping you don’t bring your bundle of kitchen knives, you would never consider anything besides your Victorinox, the Swiss Army knife is the right tool for the job there.

      We will be at Dreamforce, we are doing the show as part of Salesforce LIVE on Thursday morning. I’m also a Marketo customer so I think I’m signed up for your breakfast. Looking forward to meeting you!

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