Marketing The Moon

In this Marketing Over Coffee:

A special conversation with David Meerman Scott co-author of Marketing the Moon

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Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners – get their free white paper “57 Tips to Grow Your Email List” available at www.whatcounts.com/coffee

The greatest content marketing case study of all time: Marketing The Moon

Collier’s Magazines, Werner Von Braun and Walt Disney!

Wally Schirra went full spectrum to “last, low-priority test objective” to providing color commentary next to Cronkite during moon walk.

Brands helping to educate the press and public

PR Materials and Press Kits from the Apollo Program

Cronkite as the lead, Huntley and Brinkley busy with other things

Wayne Harrinson of KMHT radio coverage

Marketing the Moon: The Movie

NASA had 140 on PR, the majority was done by corporate partners. Contrary to popular belief Tang was out before the space program

The political trade off – TV knew that if funding kept rolling it would be “The most spectacular television shows anyone had ever seen”.

Kennedy made the trade off, as much projecting a positive image of the US as it was science and exploration”

Sad irony of huge increase in picture quality as coverage dropped off. For Apollo 16 NASA lined it up for prime time, this actually made it worse.

Images of earth from space as the greatest legacy of the Apollo program

 

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Everything But The Flying Car

In this Marketing Over Coffee:

Learn about Remarketing, Universal Analytics, and Flying Cars!

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Brought to you by our sponsors:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.

Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners – get their free white paper “57 Tips to Grow Your Email List” available at www.whatcounts.com/coffee

Google Big Data Remarketing, Universal Analytics

What’s coming next in Adwords? Livestream Tues April 22

Google Contact Lenses, Amazon Phone and Amazon Flow

Apple agency up? From Edelman – Apple doing Digital Marketing?

Nobody trusts marketing people – aka stats that don’t really mean anything

Flying Car

THE MoC AWARDS! Nominations now open!

A fun use of outdoor display, USAirways

Like we said: Social going to customer service

 

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Turn on Your Heartbleed

In this Marketing Over Coffee:

Learn about WhatCounts, SilverPop Acqusition and Comixology!

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Brought to you by our sponsors:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners – get their free white paper “57 Tips to Grow Your Email List” available at www.whatcounts.com/coffee

Silverpop Acquisition allegedly $270M, the LinkedIn group is asking “Who’s Next?”

Amazon buys Comixology

The New Yorker on Amazon versus the Publishers

Yahoo Email Breaks Lists

Guys at the top paying for preferential treatment on the last mile

Acxiom on the “Shadow Industry” – List buying?

Heartbleed and spoofing fingerprint scanners

Are Phablets for real? Tim tried Google Glass

THE MoC AWARDS! Nominations now open!

 

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Simon Sinek on Leadership

A special conversation with Simon Sinek, author of “Leaders Eat Last


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Sponsored by MarketingProfs and WhatCounts

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts – superior design, deliverability and reporting. MoC listeners can get their free white paper “57 Tips to Grow Your Email List” available at whatcounts.com/coffee

The Rundown:

The primal response we have to environments where we are “in danger”

The roles of EDSO – Endorphins, Dopamine, Seratonin & Oxytocin

Why we hate Wall Street

Unlike money, time has absolute value

Captain Marquet’s “Turn the Ship Around”

The failure of Marketing and Advertising

 

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Now with More Pope!

In this Marketing Over Coffee:

Learn about Facebook, Google and other mind-bendingly huge companies!

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Brought to you by our sponsors:

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.

Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.

We’re also happy to welcome WhatCounts aboard, we use them for our email newsletter, you should too!

 

Facebook Throttling Continues, Forrester reporting on Facebook “Bait and Switch” reputation, CSP’s Facebook Calculator

Google Voice Plug Pulled

Thanks to Jo Darby for mentioning B2B Marketing Confessions

Google Affinity Categories, Google Desktop to Mobile Retargeting, Google Author Rank

SAP to resell Adobe Marketing Cloud

Jenny Asks, the web answers

Digital to pass TV by 2018?

iOS 7.1, iPhone Healthbook shooting at all players

THE MoC AWARDS! Nominations now open!

 

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.