Christopher Lochhead on Play Bigger, and Legends and Losers

In this Marketing Over Coffee:
Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company

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Brought to you by our sponsors: StackAdapt and ActiveCampaign

Some not safe for work language, if that offends you check out our other episodes.

Meeting at DCI

Play Bigger – How Pirates, Dreamers and Innovators Create and Dominate Markets

Category Kings are the new dynamic – It’s not about winning existing market share

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Marketing the problem, not the product

Nonsense about Personal Branding

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

Niching Down to the market where you are unique

The Future of the Company

Today’s CMO – Dealing with Product/Company/Category – Jennifer Johnson Interview

Positioning yourself instead of being positioned

Check out Christopher’s Legends & Losers Podcast "The Podcast Silicon Valley Needs"

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