The Sound of Julian Treasure: Audio and Branding

In this Marketing Over Coffee:
Author Julian Treasure talks sound, listening and being heard

Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

The book is How To Be Heard

Link to his TED Talks

The 4 effects of sound on human beings

Starting with music, headphones and vinyl

Protecting your hearing by getting the best headphones you can afford

Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe that’s just the U.S., check out the 550)

Saatchi and then IDG to his own company

Do brands think about how they sound?

7:24 We are giving away ahrefs accounts to one listerner this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.

Getting the sound right for the space and matching the brand

Ambient texture sound

16:01 July 12th is The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150!

The curse of open plan – use MBA to avoid noise

Unwanted conversation is the most unwanted noise of all

Effective listening

In Pursuit of Silence

RASA – Receive, Appreciate, Summarize, Ask

Harmonics

White Collar Sodcasting

The arrival of the audio internet

Featured Event: The MarkeingProfs Marketing Writing Bootcamp!

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

Leave a Reply

Your email address will not be published. Required fields are marked *