Podcast
Archived Posts from this Category
Beware the Blacklist
Posted by John Wall on 07 May 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About the BLACKLIST, sponsored email blasts and getting a career in Marketing. All this and more…
Show length 24:13
Brought to you by MarketingProfs.com and Blue Sky Factory
01:00 Check out DM talk on the Beancast and subscribe to Marketing Casts on Gigadial
02:26 Carlos asks about Podcamp recordings
04:50 He also asks about getting Blacklisted and how to fix it. Spamhaus, Spamcop, eprompter (set up POP accounts), seeding and throttling outgoing mail
11:04 Plugins for Blogger, Using Google Sitemaps with Wordpress
13:26 John Blue calls in about sponsored mailings vs. email list rental, broker services for opt outs
15:50 Get the house list when you sponsor a show
17:10 Daniel Johnson Jr. asks for advice on how to break into marketing. Be a sales engineer or work for a small company, and believe in what you sell.
Chris in Portland at EASFAA, Podcamp Boston 3 is coming
John continues the wedding tour, Scranton was fun, San Jose is Next
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 9% [?]
Definitive Advice on Pregnancy
Posted by John Wall on 01 May 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About News Releases, building out your email list, and what to do in social media besides jump in. All this and more…
Show length 30:49
Brought to you by MarketingProfs.com and Blue Sky Factory
01:20 Press Releases for inbound links, 3 tips to make them more successful, do News Releases instead, get testimonials
10:00 Mike from Grass Shack Events Media asks about for tips on how to build an email list. Make an offer, buy a list or leverage LinkedIn
18:42 Jake asks about using social media in the marketing mix. Where should you jump in?
23:05 Ken follows up on advice from last week, get and hold the attention of others, spin a story, or try low volume, high impact, direct mail
29:30 Marketing and Sales become the same thing.
John continues the wedding tour, Scranton was fun, San Jose is Next
Chris will post recordings from Podcamp NYC last weekend
Podcamp, NME, Photo Expo, Gnomedex all coming up
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 19% [?]
Hey! Look! It’s a Windmill!
Posted by John Wall on 24 Apr 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About the Fishbowl, buying lists, and Marketing 2.0 vs. Being Remarkable. All this and more…
Show length 28:53
Brought to you by MarketingProfs.com
01:32 Justin asks about buying lists, Google Audio Ads
05:16 Tarket Marketing Magazine, Lists are never clean, build your own list
09:00 Jeff asks about “The Fishbowl” and consolidating online presences, gratuitous link to Ligit
15:50 Ken asks about applying Marketing 2.0 strategies for advertising, Seth Godin’s 2003 TED talk, Windmills
24:30 Chris promises a brain buster at Podcamp NYC, Do you want a Saturday Edition of Marketing Over Coffee
John hits stop 2 of 4 on the wedding tour
Chris is going to Podcamp NYC.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 25% [?]
Captcha and Turk - Two Tastes that Taste Great Together
Posted by John Wall on 16 Apr 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About what to use to send bulk email, using WordPress as your homepage, and why nothing is free. All this and more…
Show length 26:45
Brought to you by MarketingProfs.com
00:46 Mark “The Boffin” asks about Email tools and autoresponders - VerticalResponse, blue sky factory, Manticore, ExactTarget, ConstantContact, Dada Mail, or even Do-It-Yourself!
06:20 Captchas and Turks, security and getting work done, John laments sending money abroad
08:12 Ozzie asks about website hosting and getting a website off the ground, the risk of CPU overage
11:00 Ghetto-style websites with wordpress. Learn how to use wordpress, get a template cheap (or get a wordpress template done by a pro). Take advantage of all the plugins out there
15:00 Hosting a blog yourself versus using a service provider, and selling off third level domains as a Red Saber tactic
18:00 Google Apps and Salesforce.com Integration announced, and Google looking to aggregate Analytics data, tracking movement is more important than aggregating data
22:08 Even more on the Forrester report, and charging for Podcamp Boston 2, nothing is free (if you have no sponsor, you are the sponsor), maybe John can finally get Marketing Over Cocktails going
John is still on the wedding tour
Chris is going to Podcamp DC and then Podcamp NYC.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 33% [?]
Who Needs the Arts
Posted by John Wall on 09 Apr 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Email Newsletters, Facebook for Business and get your marketing questions answered. All this and more…
Show length 27:04
Brought to you by MarketingProfs.com
00:46 Chris‘ Email Newsletter Video Test Results, and the Power Curve
04:00 Marketing Over Coffee site upgrade, get your Bulk Coffee Now, Wordpress 2.5 upgrade
06:07 Again with the Social Technographic Ladder , and original research by Jay Moonah and adding data to your house list
10:45 Chicago Mike asks about sending out reminders and phone calls prior to events, email sending patterns
16:39 Dennis Murray asks about using Facebook for his photography business, some out of the box thinking on how to grow your business - get 1,000 true fans
John has 3 weddings left out of 4 for this quarter!
Chris is going to PodCamp DC and PodCamp NYC.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 39% [?]
Increase Email Results Up to 4X
Posted by John Wall on 02 Apr 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Rick Rolling, the risk of being tagged a spammer and increasing email results up to 4X. All this and more…
Show length 23:39
Brought to you by MarketingProfs.com
00:20 You’ve been RickRolled, RocketBoom explains it, it’s Meme Jumping.
06:30 The new link baiting and new newswire.
08:10 Jay Moonah on the Forrester Ladder
10:58 Jeff Cutler on Podcast Analytics and Blogging Citations
15:15 Concerns about Spam False Positives crying wolf?
16:00 Has there ever been litigation on Site Use or Privacy Policies?
17:10 Dan Kennedy and Direct Mail Strategies, Segmenting Email Campaigns, A/B B/A testing
John is off to Blogger Social
Chris is going to Atlanta then Podcamp DC.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 41% [?]
Stop Screwing Around and Take the Red Pill
Posted by John Wall on 26 Mar 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About new stuff in the Google Matrix, Forrester’s Social Technographics, and the right number of offers to make. All this and more…
Show length 26:57
Brought to you by MarketingProfs.com
01:04 Google Awards Rapid Download times - use YSlow to check. Needs Firebug to work.
02:35 AdWords opens up demographic targeting, and A/B testing tools work for all webpages.
04:57 Will Video give you an SEO boost? John thinks something is coming.
07:50 Google Grants, non-profits get to drive up the rates for everyone else.
09:10 Consistency vs. irregular publishing schedule, which is better?
12:58 Forrester Sociographic Ladder of Engagement - Demographics are always in motion.
16:30 Get out of the fishbowl by promoting to your house list
18:10 What is the right number of offers? Offering Video via email.
John is off to Blogger Social and might try Limo Liner
Chris is going to Atlanta then PodCamp DC and PodCamp NYC.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 67% [?]
John Rants but Gives the Link Love
Posted by John Wall on 19 Mar 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About how to fight about SEO, kick people out of your living room, avoid being tagged as a spammer and manage your house list. All this and more…
Show length 22:02
Brought to you by MarketingProfs.com
00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.
03:40 Jeremy Pepper’s Theory of the Living Room
04:43 No one understands how Google works, even Google employees
05:50 Moment of Coffee for Arthur C. Clarke
06:28 User times on Bebo, Vox and Facebook. Stickyness is no longer a worthwhile measure. Using Events to attract attention in social networks.
10:45 David asks if it’s acceptable to add commenters to your house mailing list? Spreading email risk to avoid blacklists
13:28 bNet follows best practice of giving email readers an opportunity to opt out to keep your list qualified and avoid being tagged as spam
15:25 Depreciating a house list, giving names expiration dates, lead scoring
18:22 Check out the Gigadial channel, this week features Eric Schwartzman interviewing Lee Odden on the intersection of PR and SEO. Send us your suggestions to share with everyone.
19:48 Last week was Scott Monty week.
John is off to Blogger Social
Chris is going Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 71% [?]
Marketing Over Coffee Growth Trend Part Deux
Posted by John Wall on 19 Mar 2008 | Tagged as: Podcast
Click through for a larger size, these are the reports from LibSyn.
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Popularity: 46% [?]
Marketing Over Coffee crosses 1,000 daily listeners
Posted by Christopher Penn on 18 Mar 2008 | Tagged as: Podcast
Special thanks go to YOU, for listening and tuning in.
Special thanks also go to our sponsor, MarketingProfs and the MP Daily Fix.
Update: Here’s the breakouts, according to Feedburner:
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Popularity: 44% [?]
