In this Marketing Over Coffee learn :

About new stuff in the Google Matrix, Forrester’s Social Technographics, and the right number of offers to make. All this and more…

Show length 26:57

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01:04 Google Awards Rapid Download times – use YSlow to check. Needs Firebug to work.

Google AdWords: Demographic Bidding02:35 AdWords opens up demographic targeting, and A/B testing tools work for all webpages.

04:57 Will Video give you an SEO boost? John thinks something is coming.

07:50 Google Grants, non-profits get to drive up the rates for everyone else.

09:10 Consistency vs. irregular publishing schedule, which is better?

12:58 Forrester Sociographic Ladder of Engagement – Demographics are always in motion.

16:30 Get out of the fishbowl by promoting to your house list

18:10 What is the right number of offers? Offering Video via email.

John is off to Blogger Social and might try Limo Liner

Chris is going to Atlanta then PodCamp DC and PodCamp NYC.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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