In this Marketing Over Coffee learn :
About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more…[audio:http://media.libsyn.com/media/marketingovercoffee/MoC112.mp3]
Show length 23:18
00:42 Everybody votes to go with 1 domain and tries to beat the sandbox
04:54 Case study from Boston Social Media Club meeting
09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a
C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on.
14:07 Applying Chirstopher Alexander’s Principles of Architecture – Function and Form
17:25 Remote Control App – Sailing Clicker
18:35 JL says $150 a month from a good keyword microsite
20:27 Gearing up for the 25th MOC Awards!
22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
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