In this Marketing Over Coffee learn :

About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC112.mp3]

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Show length 23:18

Brought to you by our sponsors HubSpot and Blue Sky Factory

00:42 Everybody votes to go with 1 domain and tries to beat the sandbox

04:54 Case study from Boston Social Media Club meeting

06:00 Being John Wall: Fighting for your own name in Google, Mom Central Case Study at Boston SMC

09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a

C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on.

14:07 Applying Chirstopher Alexander’s Principles of Architecture – Function and Form

17:25 Remote Control App – Sailing Clicker

18:35 JL says $150 a month from a good keyword microsite

20:27 Gearing up for the 25th MOC Awards!

21:04 Upcoming Event Watch: Podcamp Boston – Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7).

22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments.

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

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