Out of a pool of 850:
The 9.7% click rate is send to click. If you run it open to click it’s 34.3%.
More interesting is what got clicked on. We listed a bunch of eBooks including other people’s stuff, and David Meerman Scott’s New Rules of PR is still topping the charts. Seth Godin comes in a strong second in aggregate. Our stuff doesn’t count, since it’s our newsletter and the result would be ridiculously biased.
Followup for those who got it:
Did you like the format?
Does it, as DJ Waldow from Blue Sky Factory said on Twitter, need more sexy like Chris Brogan’s newsletter layout?
What else do you want in the newsletter?
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