In this Marketing Over Coffee:

A special conversation with John Jantsch, author of The Referral Engine talks with us about his new book: Duct Tape Selling

Direct Link to File

Sponsored by MarketingProfs and WhatCounts

Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit and use promo code COFFEE when you enroll to save $200.

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts – superior design, deliverability and reporting. MoC listeners can get their free white paper “57 Tips to Grow Your Email List” available at

The Topics:

The 5 Keys to using Practical Marketing as the new way to sales success

Sales vs Marketing Hourglass

Lead scoring – hand raisers rather than ideal leads ready to go on a highly personalized journey

Has inbound marketing made the salesperson unnecessary? The sales coach?

Why do sales people need to write every day?

Creating a Total Content System strategy

What are thecrucial markers for an ideal client?

Where do the software tool recommendations come from?

Life with Google Fiber


Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.