In this Marketing Over Coffee:

Special Interview with Seth Godin on his new book: What To Do When It’s Your Turn

Direct Link to File

This episode brought to you by 99 Designs and Nitro Cloud

Is the book format more revolutionary than the content itself?

“A book for people who don’t read books” – addressing the thirst.

Celebrities let us off the hook

Why you can’t give self-help answers

Mitch’s Interview

It’s not fail the most – hiding takes many forms

Bringing these lessons into large organizations

Are you dreaming about the perfect logo, website, or flyer design, but don’t know where to start? 99designs is the number one choice for small businesses looking for quality graphic design. Describe what you need, get dozens of designs created just for you, and pick your favorite. It’s fast, affordable, and you’re guaranteed to love the results. Go to to get a free $99 upgrade on your first design.

The state of podcasting and being brave enough to niche advertise

Is mass advertising going to die?

Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately…delight your customers by — making it easy to do business with you

Sign up for a free team demo of Nitro Cloud at and be entered to win a free pair of QC25 BOSE noise cancelling headphones!

The 5th Hammer

Are we in a bubble now?

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.