In this Marketing Over Coffee:
Special Interview with Seth Godin on his new book: What To Do When It’s Your Turn
Is the book format more revolutionary than the content itself?
“A book for people who don’t read books” – addressing the thirst.
Celebrities let us off the hook
Why you can’t give self-help answers
It’s not fail the most – hiding takes many forms
Bringing these lessons into large organizations
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The state of podcasting and being brave enough to niche advertise
Is mass advertising going to die?
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The 5th Hammer
Are we in a bubble now?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.