In this Marketing Over Coffee:
Special Interview with Seth Godin on his new book: What To Do When It’s Your Turn
Is the book format more revolutionary than the content itself?
“A book for people who don’t read books” – addressing the thirst.
Celebrities let us off the hook
Why you can’t give self-help answers
It’s not fail the most – hiding takes many forms
Bringing these lessons into large organizations
The state of podcasting and being brave enough to niche advertise
Is mass advertising going to die?
The 5th Hammer
Are we in a bubble now?
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.