In this Marketing Over Coffee:
Catching up with Tom Webster on the state of Podcasting!

Direct Link to File

Brought to you by our sponsor: Infer!

VP strategy and marketing at Edison Research, publisher of The Infinite Dial

The results of the $4,000 headphone tests

The State of Podcasting

The problem of podcast discovery, and the power of social

Brand advertising vs. direct response

This offer is only for MoC listeners – if you go to and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment – they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.

What’s the upper limit of the podcast market?

The Serial Multiplier

Learn more about Tom at: BrandSavant, The Marketing Companion and he’s the Producer of the Award Winning Friday Five

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review), this post also available in Google AMP format.

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.