In this Marketing Over Coffee:
Learn about Amazon Reinvent, the State of Web Design and 2017 Trends!
Brought to you by our sponsors: Affinio and Freshbooks
Amazon AWS and Reinvent: AI, Snowplow, Recognition, Polytext to Speech, and Lex rolled out
IBM vs. Google. vs. Amazon
Seven upcoming trends for 2017:
- Screenless search marketing (nobody listens to number 2)
- AI Eats the Marketing
- Facebook is king – Facebook Bot Analytics
- Rise of the Velvet Rope Community
- The Saturation Point
- Old SEO finally is Dead – Now you can backsolve with AI
- Account Based Marketing for B2C
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Machine Intelligence Vendor Chart
We’ve been using Affinio to analyze the MoC topics and this week’s Affinio insight is About Amazon Go! Go was rolled out after we recorded this episode but Affinio made it clear what the hot topic of the show was. To learn more about how we’re analyzing the data set visit Affinio.com/moc!
MoC Marketing Master Planning Session – Jan 25-27 in Orlando!
Our theme song is Mellow G by Fonkmasters.
I think honestly that ai is not something that the average business will be able to use, until someone brings it down, and explains how, the average marketer can use it. I guess what I’m saying, is there is a differenence between big data, and marketing.
I agree, it will have to be baked into tools and the good vendors are already clear on saying “It has to be tailored to your business, there is no ‘one size fits all’ predictive modeling” The other thing for me is that I think everyone is layering AI on top of existing things, I think the big stuff will be brand new things that nobody ever considered. Kind of like how there used to be yellow pages for websites before somebody finally figured out that there should be search engines.