In this Marketing Over Coffee:
Learn About Taking Back Free Services, Link Building, Retargeting, and more!

Direct Link to File

Brought to you by our sponsors: Criteo and StackAdapt

Can a decade of digital culture vanish? Yes, unless people start to realize that you do need to pay for some stuff.

Google Search ConsoleVideo – Tracking high value returing visitors

This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.

Getting started is easy, visit today and they’ll help you kick off your winning campaign in minutes.

Healey Cypher Interview is on fire

MOZ – Lessons Learned from Failed Link Building

Festival of Marketing – October 4-5 in London

Twitter Bots

AdWeek – Rise of the 6 Second Spot

Google AMP going to show up in results?

StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to to request an invite and start accelerating customer acquisition today.

Send book reccos – Havard Business School working paper 18-011 Machine Learning Methods for Strategy Research

WoW Currency worth more than real world currency

Kafka Sculpture

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.