In this Marketing Over Coffee:
Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company
Some not safe for work language, if that offends you check out our other episodes.
Meeting at DCI
Category Kings are the new dynamic – It’s not about winning existing market share
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Marketing the problem, not the product
Nonsense about Personal Branding
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Niching Down to the market where you are unique
The Future of the Company
Today’s CMO – Dealing with Product/Company/Category – Jennifer Johnson Interview
Positioning yourself instead of being positioned
Check out Christopher’s Legends & Losers Podcast "The Podcast Silicon Valley Needs"
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