In this Marketing Over Coffee:
Learn about Slogans, Metaphor the Power of Proverbs, and more!

Direct Link to File

Brought to you by our sponsors: SnapEngage and LinkedIn

The Story How Pitch Deck

Read This First – The Social Media Guide

Griddlecakes Radio

The New Book – The Proverb Effect

Breaking storytelling down to the component pieces

Adding an interesting story that includes linguistics

The second business fable, following up The Edison Effect

Gunning Fog Grade Analysis

07:24 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

LIWC categorization

The power of "You" and "is"

The rules to build your own proverbs (Sam’s Deck)

Function, Frame and Finish

15:19 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.

Metaphor is the foundation of all proverbs

Tying it back to copywriting and adverstising

MarketingProfs B2B San Francisco and FUSE Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.