In this Marketing Over Coffee:
Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more!

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Prerequisite Listening:

Christopher Lochhead on Play Bigger (Part 1)

Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE!

Niche Down: How to become legendary by being different

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!

Niching down for the "small e" entrepreneur and how niching affects your career

Zoom goes public

19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The current negativity around tech

Brookings Institute study on startups

WSJ Crisis in American Startups

35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Prosecuting the magic triangle

What’s holding entrepreneurship back in America?

Why is healthcare tied to employment?

Moving from Legends and Losers to Find Your Different

The rise of the conversational podcast!

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