In this Marketing Over Coffee:
Gabriel Weinberg and Lauren McCann talk about The Big Book of Mental Models!
Brought to you by our sponsors: LinkedIn and OmniFocus
The book is "Super Thinking, The Big Book of Mental Models"
Past Traction Interviews with Gabriel and Justin
Duck Duck Go
Gabriel’s billion views on Quora
Lauren brings the stats
8:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Framing, Bias and Most Respectful Interpretation
19:34 – 20:54 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com
Hating your book – the 90/90 rule
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Our theme song is Mellow G by Fonkmasters.
What was the market testing service Gabriel and Lauren mentioned? Sounded like ‘egg fu’. They used it to choose between talent for an ad.