In this Marketing Over Coffee:
Learn about Hyperpersonalization, Global DM, and more!
Amazon, Wayfair and Sephora testing direct mail as the noise gets beyond overwhelming in other channels
Going beyond segementation to personalization
6:55 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
International Direct Marketing
What’s up with Radio?
Huge in Japan!
Discounts for VR/AR and Postal Rate hike coming January 26, 2020
Start with small data (or stop collecting it!)
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