In this Marketing Over Coffee:
We’re joined by Park Howell, The World’s Most Industrious Storyteller!
Brought to you by our sponsors: NetSuite and Otis.
The book is Brand Bewitchery
Ron Ploof mutual admiration society meeting – Check out Ron on The StoryHow Pitch Deck and on Proverbs
Where’d the industrious tagline come from?
ABT – And, But & Therefore (Setup, Problem, Resolution) – Not Problem, solution, you need the setup to give the problem gravitas.
8:45 – 9:53 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now
A single individual, a special moment in time, that changes their world
5 Primal Elements of Story: Timestamp, Location Stamp, Central Character, Action/Surprise, The Ah-Ha!
18:25 – 21:33 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
10 Step Story Cycle System
Apple’s Underdogs and Underdogs Work from Home
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
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Our theme song is Mellow G by Fonkmasters.
Love how Park teaches the art of story telling breakdown to enhance branding. Awesome!