In this Marketing Over Coffee:
Learn about Apple Vision Pro, Unity AI and more!
Brought to you by our sponsor: The Mailworks and Issuu
Apple Vision Pro Things We’re Watching:
M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second
4k per Eye
Augmented reality – blend digital content with physical space
No hand controllers, hand and eye navigation
FaceTime sends your avatar
Virtual Desktops and Keyboards
3D panoramic camera
AI Transformers now on every device
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Editing 10 video streams in real time with the Cheese Grater
Spatial Audio
Human Brain Interface through Eye Response
Unity using generative AI
19:43 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
Marketing Measurement Failures
Diablo 4
Marques and Doctor Mike
Follow John and Chris on LinkedIn
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Intro (0:00:06):
This is Marketing Over Coffee with Christopher Penn and John Wall.
John Wall (0:00:14):
Good morning. Welcome to Marketing Over Coffee. I’m John Wall. I’m Christopher Penn. The biggest news this week, without a doubt, for me, is that Apple Vision Pro. You know, Apple rolled out a bunch of new stuff. But this headset, the biggest thing for me is that every headset prior to this has been all about projecting stuff into your eyeballs, right? This is the first one with two high-definition cameras outwards that actually does stuff out in the real world. And so I see that as a complete game changer. Now, of course, the $3,500 price tag beyond reassuringly expensive. I mean, it gets into.
John Wall (0:00:49):
You know, a little bit wacky. At first, I mean, I have a whole list of features we can kick around and things to talk about, but what is your initial impression of the thing?
Christopher S. Penn (0:00:56):
Well, I mean, it’s called the Apple Vision Pro. So if you are not a fan of Apple and you don’t know Apple’s naming scheme, that means in like, you know, three years we’ll have Apple Vision, Apple Vision Air, Apple Vision Plus, Apple Vision Pro, Apple Vision Max, Apple Vision Ultra. So, you know, if it takes off, there’ll be a line of these things. I think the first generation is going to be basically the people who have a lot of money to burn and are willing to basically be paid beta testers of this thing. But it is interesting. So, yeah, it’s being marketed as augmented reality first and then virtual reality. The fact that there’s an external screen that basically projects your eyes on the front of the thing is kind of funny. That’s going to look really weird when the lights are off and you just like see this pair of glowing eyes in the room. And the fact that it uses those cameras combined with eye tracking within the device to run the interface so that you’re using your hands and not controllers is also very interesting. It’s too soon to tell. There have been people who are trying it out at WWDC, the Worldwide Developers Conference, and they’ve been very impressed by the initial look at it. But it’s too soon to tell what this is going to, you know, what this is going to be. The big thing for me is if it can truly integrate with your peripherals, then that to me would be the useful thing. I could see you wearing this thing plugged in, sitting at a desk where you have a keyboard, a mouse, and then this thing, and then you have an 80-inch screen or 12 monitors or whatever all working. And so you can actually work in the space. That was something that the Oculus headsets had sort of promised, but they never delivered on, like was creating a usable working virtual environment.
John Wall (0:02:46):
Yeah, right. And that is one huge thing right there. The idea of, you know, if you just set your Mac in front of this, does it actually grab that screen? And they showed, you know, this is, of course, in the video, which, you know, may or may not even exist at all. But yeah, that idea of like, if you could throw 12 screens up around a whole room that you’re working in. And another interesting thing, this is finally an opportunity for us to get a projection keyboard too. Because like we have had in the past these things where it would shine a light down on the table and you could tap on it and it would work just like a keyboard. But that’s always had the problem of, well, you still have to shoot like the beam around your hands, you know, like you can’t see the thing because it’s shining right down on it. Now you would have this integrated keyboard and that one of the demos had that keyboard actually out there. So yeah, that expanded workspace. Well, and that’s a whole nother thing too that I wanted to.
John Wall (0:03:33):
To throw out there is this idea that we’re thinking about it pretty much as previous headsets have been about gaming and watching videos and being immersive. But the level of technology here that could be put into the workspace or into the military or into manufacturing lines, like there’s a whole bunch of other things going on. I mean, because now you could literally have a fully interactive manual for working on a car. You know, it could show you, yeah, this is the part here you unscrew and you, you know, you put this here and you do that. And those outbound cameras would make that all possible. You know, it wouldn’t be, we’ve always seen those things where somebody’s watching a video as they’re fixing it and looking back and forth. But this could actually adapt to the environment. So that’s giant. And yeah, there was totally weird when you talked about the eyes projecting onto the front that I had the same thing where they were showing like, oh, wouldn’t this be great? Because they showed a Zoom meeting where, well, not a Zoom meeting, they showed a FaceTime trademarked thing where, you know, you had two huge screens in your view and you had two human-sized heads to the side. But then I was sitting there thinking, well, wait a minute, but what do they see? You know, you’re wearing the headset. And then later in the demo, they showed this whole thing of.
John Wall (0:04:41):
there’s also internal cameras and it will actually create an avatar of yourself so it looks like you’re not wearing the headset and that was a whole nother pandora’s box too it’s like well why don’t we just get that technology now so nobody ever has to turn their cameras on you know your avatar can just talk and make it look like you’re paying attention because we hear all these stories about companies who require your camera on during meetings and all that kind of stuff so that was something to see and then lastly for me was just the technology is completely off the hook you know because we had Tim Street, our champion on video, the guy who kind of knows movies and video. I’ll have to go back and look, but it was at least four or five years ago, if not more, where he said, yeah, you know, 8K video.
John Wall (0:05:21):
And that’s where this thing is at. It’s crazy. It’s 4K projection. It’s something insane, like a thousand times better resolution than the iPhone, which is like far and away the greatest resolution on anything we’ve seen. So this, these incredible displays are, yeah, there’s just so many technological things that are so far ahead of everything else out there. I mean, even if it doesn’t survive because it’s a crazy product or there’s not a fit, it still just seems to me that there’s a bucket of patents here that are going to be used for something sooner or later.
Christopher S. Penn (0:05:49):
Oh, totally. And, you know, the big question is going to be, what’s the killer app for this one? So for Oculus Quest, the killer app was Beat Saber, right? That was the one where people were like, okay, I understand what to do with this thing. I can, you know, use virtual lightsabers to hit, you know, little floating cubes. It’s not clear what the killer app for this thing is going to be. It may not exist yet, but certainly Apple’s deep hooks in the entertainment world makes, you know, making… watching long-form content like the movie library, the Disney Plus library stuff, in cinematic experiences. I would imagine that’s probably what this is going to be tailored to out of the gate because it’s Apple and they are very good at making very consumer friendly things. So you’re going to be able to watch Avengers Endgame as if you were sitting in an IMAX theater and it will actually look good.
John Wall (0:06:40):
Yeah, that is you. And they played that up talking about imagine being on an airplane and being able to watch something on a 200-inch screen. Again, it’s the ideal of those.
John Wall (0:06:49):
That camera and projection being so good, it is going to be amazing. I’m looking forward to just watching a movie on the thing. I’m sure it’s just going to be completely bonkers. But then that did get me thinking, too. I don’t know, it’ll be interesting to see what they’ve solved as far as can our eyes take that? I should probably find somebody who understands the science of this more because I don’t obviously projected out so your eyes are still focusing further in the distance. But the fact that the thing is right in front of you, I don’t know, both that and simulator sickness, too, you know, stress on your eyes and.
John Wall (0:07:17):
Uh, you know, the first time somebody plays Fortnite and free falls out of a plane and, you know, gets sick.
Intro (0:07:21):
Mm-hmm.
John Wall (0:07:23):
Um that’s gonna be something because if it looks so real, you know, and
John Wall (0:07:27):
Uh yeah, and then virtual tourism.
John Wall (0:07:29):
visiting other places, having the panoramic camera formats baked into it and being able to shoot high death panoramic video and then watch it in the thing. They’ve done some work with getting those file formats together and being prepped for it. But yeah, th that just seems to be another amazing opportunity.
Christopher S. Penn (0:07:46):
Yeah, the VR camera industry, the c well the camera industry in general, is going to have if if they want to produce content for this device, is going to need to dramatically upscale what is available. So like I have the GoPro, um the GoPro Max that is a five K camera total. So
Christopher S. Penn (0:08:04):
In Oculus, it looks fine because the Oculus display itself is fairly grainy. You know, that’s just the nature of the camera part. But it’s going to look like crap in the Apple headset because the Apple headset’s resolution is just so much better. It’s like watching a 480p movie blown up to an HD screen. You’re like, wow, look at all those pics.
John Wall (0:08:23):
M
Christopher S. Penn (0:08:24):
S
John Wall (0:08:24):
Watching D V D’s on today’s T V’s. Yeah, it’s just ridiculous. Exactly.
Christopher S. Penn (0:08:28):
Now, I would imagine, so this is the one thing that was very interesting about the Apple keynote overall. There was a lot of mention of a very specific kind of AI, the transformers, being integrated throughout Apple devices. So they’ve replaced Autocorrect. Autocorrect now has Transformer-based architecture. And this is a result of Transformer-based models, thanks to new techniques like low-rank adapters, et cetera, have gotten so efficient and can be compressed down so small that you can run them locally on an iPhone. If you look at the cutting edge models today that people are using for large language models like the Lama series, some of these models are three gigabytes. Like that’s it. They’re tiny compared to the amount of space available on an iPhone. And so
Christopher S. Penn (0:09:19):
We’re seeing this integration of these types of technologies. It would not surprise me if folks at Apple are looking at diffuser-based technologies as well to maybe help upscale on-device content because there is a lot of content that, frankly, beyond a certain point of viewframe is going to look bad when you’re using the entire panorama. But if you can use on-device AI to upscale it more smartly, that might be their workaround until content producers are able to build better content.
John Wall (0:09:50):
Yeah, there’s a few more things I want to kick around with that too. But before we do, we want to thank the Mailworks for their support of marketing over coffee. Is direct mail in your marketing toolbox? Did you know only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail? And that’s from our friends over at Marketing Profs. Old school direct mail is dead. It’s time for an easier, more efficient way to get the high ROI that only direct mail can deliver. The Mailworks is a woman-owned and operated direct mail marketing company with decades of experience making direct mail simpler, smarter, and more successful. When you work with Mailworks, you get a team of experts and a personal account manager who will offer hands-on support from day one. Their predictable flat rate pricing includes print, postage, and nationwide delivery, plus their proprietary all-in-one software allows you to manage every campaign and track your results online. You can book a free discovery call at themailworks.com slash M-O-C. Talk to one of their solution specialists about your current marketing campaigns for free. Just find out what it takes to get a direct mail campaign going for you. Again, it’s T-H-E-M-A-I-L-W-O-R-K-S dot com slash M-O-C, themailworks.com slash M-O-C. And we thank them for their support of the show.
John Wall (0:10:59):
Now you said you were just picking up a Mac Air too. What was going on with shopping? Is it are you good jumping up to the next generation again?
Christopher S. Penn (0:11:06):
So this yeah, I’m getting the MacBook Air, the 15-inch model, for my kid actually for online school. So they have they currently have a 2012 MacBook Pro from the from the archive. So this this is gonna be a pretty big leap forward for them. But no, the new the specs on the new MacBook Airs are very respectable. I got the 16 gig of RAM version that has the M2 chip, which is is eight CPU cores, 10 GPU cores. You know, it’s it’s a good consumer laptop. It’ll play games well. It’ll be nice and fast. It will not it’s not the cutting edge by any means, right? Even the M2 chip itself is is the fastest chip. But they announced like M2 Ultra during the show, which is like is something crazy, like 192 gigabytes of RAM and I forget how many cores, like 96 cores and stuff like that. It’s this ridiculous thing for their new Apple Workstation Pro, you know, the the baked the cheese grater.
Christopher S. Penn (0:12:02):
M
John Wall (0:12:02):
Yeah, right. That’s the video editor’s dream, you know, having stuff render in like insanely fast time. So.
Christopher S. Penn (0:12:09):
Exactly. They’re showing like editing 10 raw street raw video streams in in real time, you know, and doing like After Effects stuff in real time. Like, okay, that is a very, very capable machine.
John Wall (0:12:15):
Yeah.
John Wall (0:12:21):
Yeah, that’s crazy to be able to grind that much on it. You know, another thing that I was surprised with the headset is it uses spatial audio. There’s no earphones. It actually just sits over the air and projects down in. But I also noticed that it doesn’t have a headband over the top. So I imagine people can probably still wear headphones if they want to go fully immersive. But I thought that was really interesting going with completely unencumbered audio as the default, you know, still being able to hear everything around you. And it’ll be really interesting to hear how good that sounds because I took the Bose sound glasses for a test spin for a few months. And I mean, they were great, but not perfect. The only reason I got rid of the Bose is that I wasn’t willing to cough up another 400 bucks to make them prescription.
John Wall (0:13:06):
You know, it’s it’s again that classic problem of combining two or three devices. It’s like, well, yeah, if my sunglasses aren’t prescription, now I’m gonna have to switch when I need to read or whatever. And so they ditched them, even though the sound was okay.
John Wall (0:13:18):
So yeah, it’ll be interesting to see what these projectors can do. Will there be a window of adjustment where if you have glasses, you’ll still be able to dial in so that you can see it without them, or is it glasses underneath, or how does all that work?
John Wall (0:13:31):
Yeah, something to be seen on that. But that that’s the kind of stuff that really helps so much if you take off initially or not. You know, it’s like the the classic with certain software we see if you don’t bother to address Android up front in the long run, that’s just gonna kill you. Like you get the early buzz, but if you don’t get to the full market, you
John Wall (0:13:49):
can completely be burned uh in the long run. So
Christopher S. Penn (0:13:52):
Yeah, it’ll be interesting to see if they do anything with additional health stuff on it. So uh some of the other announcements that were less s uh flashy. The Apple Health app is coming to iPad uh and they’ve now got this new thing for screen distance monitoring where the device is actually going to monitor how close to your face the screen is to encourage you to move it away at uh for a safer distance to reduce myopia. And they also have a bunch of new mental health updates in in the operating system both for iPhone and Apple Watch, you know, mood checkers and things uh that will help.
Christopher S. Penn (0:14:20):
tell you if like yeah you probably need to go see a professional like your your your mood’s been kind of lousy the last few weeks and it’s really interesting because in a lot of ways Apple is positioning itself not only as a lifestyle electronics company but as a almost a medical device company you know the Apple watch has been able to do now blood oxygenation sensors and cardiac stuff I get notifications now saying like, hey, your cardiac recovery time has changed to X on a roll-up basis, which is interesting that they’re going that route. There’s even now hearing test apps for the AirPods Pro that will do a hearing test and say like, yeah, you should probably go see a professional specialist because you’re exhibiting symptoms of hearing loss.
John Wall (0:15:08):
Yeah, th there’s just so much it’s uh
John Wall (0:15:11):
You know, it’s amazing to see in a hundred years where we’ll be this, where there’s monitors on everything. You know, we can be monitored real time, hopefully.
John Wall (0:15:19):
You know, it will be for the good of humanity, not just for profit, but we’ll see how that goes. Seems like the rest of the world does a better job of that than America, but.
John Wall (0:15:28):
Yeah. Here we are.
Christopher S. Penn (0:15:29):
Yeah.
Christopher S. Penn (0:15:30):
Exactly. I did I did like the touch of for the announcement of the glasses. Um they they brought out tho you know, Steve’s one more thing. Um they generally don’t do that in in any of the talks. They have not done that since Steve passed. Um but this was the first time they’ve had a new product launched like this where they they they brought that out.
John Wall (0:15:49):
Yeah, and that is a whole other thing. There’s been a lot of kind of, you know, you hear people giving Tim Cook a hard time about, you know, what’s come out new and what’s been out there. And obviously this.
John Wall (0:15:59):
I can’t imagine. It’s been obviously in the works for over a decade. I mean, there’s just so much technology and so much going on here. I did have, there was one thread talking about, I’ll share a link to it in the show notes, somebody who worked on the eye control and was talking about this idea of having, you know, a human brain interface, which doesn’t have to actually get, you know, surgically implanted by having a machine respond to the way your eyes move and dilate. It actually can.
John Wall (0:16:25):
determine what you want to pick and select and yeah, it l it literally is you look at it and
John Wall (0:16:29):
It understands that you’re expecting a response when you click, and by measuring that, it can go ahead and do it. Yeah, that was a whole nother, you know, all the other devices and other VR air stuff we’ve seen with these weird hand things, you know, and to just make those all completely go away and work with hand signals or better yet.
John Wall (0:16:47):
intent having it trigger stuff is a whole nother
John Wall (0:16:50):
Um the area that yeah, I’m sure we’re gonna see all kinds of amazing stuff on.
Christopher S. Penn (0:16:53):
Yeah. On the AI front, which was very interesting that will will work into this sort of device, Unity, the company that makes the video game manufacturing software. So if you don’t know the video gaming world, Unity is a development environment for game developers to make games. They’ve made games, for example, like Pokemon Go, but they’ve also done a bunch of other stuff. And in the most recent updates, they’ve shown like programmatic generation of things like forests and stuff. Well, the big announcement this past week, to no one’s surprise, if you’ve been paying attention to the world of AI, is generative prompts. So now the promise is in the Unity engine itself, you’ll be able to give it a text prompt, like make a room in a old Victorian house with this, that. And instead of having to manually build all the assets that go into that, it will now programmatically generate environments, sequences, and stuff, which if it works, and there’s nothing to download yet, there’s nothing to implement yet, but if it works, it’s going to dramatically change what we can do for content creation.
Christopher S. Penn (0:17:59):
Because these environments, these virtual environments, they look like cinematically good. If you look at some of the demos they’ve done of like the Matrix and Superman uh movies, us like fly through flying through cities, it looks cinematically good. Now, if you can.
Christopher S. Penn (0:18:14):
open up access to people who are non-technical to give them prompts to generate environments like this. You could totally see them either green screening in your talent into these crazy virtual environments or just not bothering and just using virtual talent for these for scripted sequences and stuff.
Christopher S. Penn (0:18:31):
That is going to be crazy. If you saw Photoshop’s new generative filled capabilities, which you can download, it’s that on steroids, being able to say, I want to create an environment that looks like this. And if you are a marketer who wants to be able to do stuff like cinematic production, but your company’s like, yeah, you know, we’re not going to give you $2 million to make this movie, this crazy thing you have in mind, in a virtual gaming environment like that, you may be able to pull that off for $2,000 rather than $2 million and just have a Unity developer fine-tune your first drafts and be able to create crazy environments that look way better than anything you’ve been able to do before.
John Wall (0:19:16):
Yeah, and the idea of just shortening game development cycle, you know, being able to actually crank that stuff out at a highly accelerated rate that just could change everything for gaming too.
Christopher S. Penn (0:19:26):
Oh yeah. Which is a big problem for content marketers if you think about it because that means that regular old marketing content is even l is gonna get further and further down the list like, hey, di your friends just made this new video game that you could play or an email.
John Wall (0:19:42):
Right, right. What’s going to? Well, and that’s so appropriate, too. We want to thank Issue for their support of marketing over coffee. You’ve created content. If it’s time to post to your website, share on Instagram, email. If cross-posting includes reformatting, resizing, re-downloading, and re-uploading, you need Issue. Create once, share everywhere. Issue is the all-in-one platform to create and distribute beautiful digital content from marketing materials and magazines to catalogs, portfolios, and much more. Issue also works seamlessly with the tools you already use and love, like Canva, Dropbox, MailChimp, and InDesign. From solopreneurs to designers and enterprise teams, anyone who wants to create and share engaging content that stands out in a matter of minutes, you can start using Issue for free. Try it out and explore premium features that offer a more customized experience. It’s not just enough to have digital assets hosted. You want to be able to get them into the social channels that you’re using, be able to create flipbooks or things that work better within the interface you’re using at, especially with Instagram, being able to put stuff together automatically just saves you a ton of time. You can get started with Issue Today for free or sign up for an annual premium account and get 50% off when you go to issue.com slash podcast and use promo code M-O-C. That’s issu.com slash podcast and use promo code MOC checkout for your Free Starter account or 50% off an annual premium account. That’s issue.com slash podcast with promo code MOC. Yeah, check it out. Take advantage of the free program. Just get over there. Take it for a spin because it can save you a lot of hassle and headache and get your content looking good and get stuff that you’ve got stuck just lying around in PDF back to use for you back in the workflow. So check it out. We thank them for their support of the show.
John Wall (0:21:21):
Uh so you released the latest hate crime data. We want to do an update for that. What was the latest on that front?
Christopher S. Penn (0:21:26):
So this is based off of the FBI’s Uniform Crime Report and the National Victims Survey. And the good news is that the crazy, crazy spike we saw in hate crimes in 2020 has receded back down to 2019 levels, which is still not great. You know, it’s still historically very high, but it is not whatever was in the water in 2020.
Christopher S. Penn (0:21:48):
M
Christopher S. Penn (0:21:49):
I don’t know if that was the pandemic, if that was just people losing their minds, whatever, but it at least is headed in the right direction now. And this is specific to hate crimes against LGBTQ folks. So it is obviously Pride Month. And the thing that really stood out from this year’s data is that the number of specific types of crimes changed order. Previously was intimidation, which is threats of violence. And this year, the overall number of hate crimes decreased. But the number one category now is actual assault, actual violence. So actual violence has increased. The specific group affected most is folks who identify as trans. So that’s obviously a major problem. We see this with a lot of the legislation cropping up around the USA, which has gone kind of insane. But that’s sort of what’s going on. You can see the full report over on the Trust Insights website. It’s something we do just before Pride Month every year. Obviously, we don’t want to release it during Pride Month because it’s not exactly great news. But it is important for folks to realize the scale of the problem and that everyone has a role to play in reducing the problem by preventing the conditions of hate from occurring in the first place.
John Wall (0:23:04):
Yeah, well and that’s promising that numbers at least are moving in the right direction, some improvement. And like you said, I th it is you know, the past couple of years have just been such stress on so many fronts that, yeah, it it makes sense that that would cause things to go bad.
John Wall (0:23:18):
Katie’s been doing a series on marketing measurement failures. I’ve got a link to an article that got picked up by Martech, so you can check that out. And we’re going to have her on to talk more about that at a later date. She’s got the rest of that series going. And when that wraps up, we’ll get her over and on board. Big on the gaming front, Diablo 4 coming out. Any kind of Blizzard release getting the press that it deserves because a bunch of the ratings have been really good already. And I did see Lauren Dragan, our headphone specialist from The Wirecutter, actually went to a live event and they had some kind of demon flying down from the ceiling at this party. They really kind of went all out for this thing, which was amazing. I don’t know. Are you going to play? Have you downloaded? Can’t. Does not.
Christopher S. Penn (0:24:00):
Available for the Mac.
John Wall (0:24:00):
Mm.
John Wall (0:24:01):
Oh, it’s not a Mac right Xbox, and I know it’s PC. So, oh, that’s interesting. No Mac. Yeah, and obviously that’s not the kind of thing that you’re going to run an emulator on. That would just have your house burst into flames if you’re trying to do that kind of stuff. Exactly.
Christopher S. Penn (0:24:14):
Exactly. I was surprised because this is the first game within Blizzards franchise that previously had Mac versions that no longer does. I was, I guess, surprised and disappointed.
John Wall (0:24:24):
Yeah, well I imagine w it’ll be interesting to see if they do bring her on because I wonder it’s gotta be on the road map, you’d think, because it’s uh you know, this is a a top-level franchise for them.
Christopher S. Penn (0:24:33):
I don’t think so, because Blizz is owned by Microsoft, so it’s all it’s they’re going all console.
John Wall (0:24:38):
Oh, I forgot about that change in ownership too. That’s right. That’s happened since three.
John Wall (0:24:43):
Uh isn’t it the the moving parts and all these things?
John Wall (0:24:47):
Getting to be as bad as streaming television. You’re gonna have to subscribe to like 20 different things to get the one show you want this week.
Intro (0:24:50):
Yeah.
John Wall (0:24:54):
Yeah, I it is amazing the way this stuff fragments and moves. Well, so there you go. And we’ve actually got um next week I’ve got uh Chris Herb, a gaming specialist, a guy who runs a gaming agency, is going to be on. So he’ll talk about what’s going on in the space, all the stuff that he’s watching. So I’m looking forward to that.
John Wall (0:25:10):
And yeah, while we’re at, if you want to stay in front of this stuff, the marketing over coffee text line at 617-812-5494. We actually got, I had five copies of Seth Godin’s new book, and so I threw it out over in the text line, and those are going out. So unfortunately, there’s none left for regular listeners this week. But I’ll see if I can get a couple more copies to push that on.
John Wall (0:25:31):
That was everything that I’ve got. How about we’ve got travel, of course, shows and events coming up. I know people are talking about inbound. You’ve got marketing profs coming up. Macon, is that the next one on the list?
Christopher S. Penn (0:25:40):
So Modicon is a virtual event. This is for the annual conference for Modic users. If you were using the Modic Marketing Operations software, I’ll be speaking at that about AI, of course. Marketing Professor AI for Content Creators is also going to be later this month, so I’ll be at that. MACON is the next in-person show. That’s going to be in July, at the end of July in Cleveland. And then I’ll be at Content Jam in September, then ISBM immediately after, and then Content Marketing. world immediately after and then the marketing analytics and data science show immediately after that’s literally one week i’m going to be on the road there’s like four events in one week so it’s crazy
John Wall (0:26:18):
Yeah, that week is shaping out to be predictably ugly. Hopefully the travel gods shine upon you at that point. We may have to get you a uh Dyson head mask.
Christopher S. Penn (0:26:27):
I watched Marky Brownlee’s review of that.
John Wall (0:26:32):
I was gonna say I saw the same one.
Christopher S. Penn (0:26:34):
Okay.
Christopher S. Penn (0:26:35):
Who wanted this? Who asked us? No one. I thought it was really good, though. He had an actual doctor on. He’s like, yeah, this thing is worse than nothing. It’s like, it’s just a really dumb thing.
John Wall (0:26:47):
Yes, Dr. Mike, that is so hilarious. My daughter has watched Doctor Mike for years, so I’ve seen so much of the stuff he’s done. And yeah, he’s just hilarious. He’s always debunking crazy stuff. And yeah, that was so funny. I saw it I got pushed the same link of Marcus
John Wall (0:27:01):
Picking on the Dyson thing. And he basically said, you know, actually, maybe they’ve totally played me. And, you know, I’m doing a whole show about Dyson. So this is a lost leader. They’ve, you know, well played.
Intro (0:27:09):
But you know.
John Wall (0:27:11):
Um, but yeah, reviews on that, not where it should be. Um, we’ve got a bunch of other gear stuff coming up too in the next couple weeks, but that’s gonna wrap us up for today. So, until next week, enjoy the coffee.
Christopher S. Penn (0:27:23):
Mm
John Wall (0:27:23):
Enjoy.
Christopher S. Penn (0:27:23):
Yeah.
John Wall (0:27:23):
Coffee.
Christopher S. Penn (0:27:23):
M
Intro (0:27:24):
You’ve been listening to Marketing Over Coffee. Christopher Penn blogs at christopherspenn.com. Read more from John J. Wall at jw5150.com. The marketing over coffee theme song is called Mello G by Funkmasters. And you can find it at Musicale from Mevio or follow the link in our show notes.
