In this Marketing Over Coffee:
Learn about treating AI like workers, outcomes over use cases, agentic, and more!!
Talking with Lauren, the CMO of Asymbl at Salesforce Connections
Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We’ve talked about Chris Baggott and Douglas Karr over the years.
Workforce Orchestration – thinking about AI as a worker
Helping clients get started with AI and Salesforce
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Rosa the Recruiting Agent
Shifting the mindset so it’s not about use cases, it’s about outcomes
Headless still takes advantage of the enterprise trust layer and all the data
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The Mulesoft Agentic Fabric
Nailed recco with Play Bigger!
Connect with Lauren on LinkedIn
Ask for more at Analytics for Marketers!
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
