State of Search – Part 1 of 2

In this Marketing Over Coffee learn :

All you need to get started with SEO and Organic Search, a whole boat load of tools, and some tactics to use. All this and more…

Show length 23:01

Brought to you by MarketingProfs.com

00:41 We are not sponsored by $tarbux, Defending the Brand

02:30 Mike asks about SEO, WebPosition Gold, WebCEO, Google Analytics, SEOMoz, SEOChat, Google Webmaster Tools, Google changing SERP layouts.

05:55 The importance of inbound links, Blog or die.

07:45 Chris talks SEO Maintenence

10:50 Choosing Keyword fights: Google Adwords Keyword Tool, Google Trends, and the rest of the Google Toolbox, Adwords blog, Adsense blog and Matt Cutts

14:30 Disk based analytics versus javascript or image based analytics, AWStats, Design vs. SEO when building your site

17:20 Tasks that didn’t exist 5 years ago: WPO – Wiki Page Optimization, YTO – YouTube Optimization (David Tames points to this Primer on YouTube), Chris’ YouTube tips.

John is off to a TFTTF Photo Workshop this Summer (John’s Flickr)

Chris is with Matthew Ebel at the Common Cafe in Waltham on March 15th.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Live and Die by the House List

In this Marketing Over Coffee learn :

Why your house list is the most important thing in your life, how to protect and grow it, and maximize profit with it. All this and more…

Show length 23:44

Brought to you by MarketingProfs.com

01:08 John Blue asks about house lists. Don’t forget to back it up.

03:32 SuperDuper for the Mac

04:45 Live and Die by the database

06:14 Home vs. Business email addresses

07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability

10:10 Seeding the list for email and direct mail

14:04 Spam Screening, Taguchi testing, and Personalization

20:00 John has no TV, but it’s not about the TV

Next Week: Google AdWords and Geotargeting

John will be at Blogger Social

Podcamp Toronto is this weekend (we are sponsoring, but sadly not going)
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Picking on Grandma

In this Marketing Over Coffee learn :

About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them. All this and more…

Show length 23:15

Brought to you by MarketingProfs.com

00:34 What is Twitter good for? Yes it even has CLI.

02:45 The end of the Tipping Point?

03:37 Jeff on Blowing out your server (Part Deux)

05:54 Joe from SalesRoundup asks is Google Docs good for SEO

08:18 HD-DVD takes a kick to the groin, iPod fanboy talk, and you didn’t hear about J Hymn from us.

14:55 Who are the connectors, and why do you need them?

16:35 It’s all about Connections, Quality and Time

17:25 Red Saber tactics with Google Blog Search

18:19 OoVoo turns the marketing chat Brady Bunch, using CamTwist

John has San Francisco upcoming

Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing.

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Sports Slogan Squatting

In this Marketing Over Coffee learn :

How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up. All this and more…

Show length 23:28

Brought to you by MarketingProfs.com

00:52 Christopher Penn is alive, political lists, websites and content management systems

03:34 Superbowl Observations, Miller Ad rocks, a bad year for ads

07:09 Sports Slogan Squatting, 19-0 Perfect Season Jinx, More on Sports Marketing

09:05 Meatball Sundae contest winners

09:27 Bending the blog arrow of time, Google Sandbox?

11:12 Killer WordPress plugins: aLinks, Popularity Contest and Search Meter by Alex King, Google Sitemap tool

13:55 What are Google Sitemaps?

16:10 my oovoo day event, come talk to us, bring any questions or just chat, best day is Monday at noon. First 5 to sign and tell me get a free coffee card

18:48 Chris’ Super Tuesday Video gets picked up by CNN, the sleeping giants of media awaken, blatant plug for The M Show, and yes – podcasting is back!

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

Direct Link to File

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