February 2008
Monthly Archive
State of Search - Part 1 of 2
Posted by John Wall on 27 Feb 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
All you need to get started with SEO and Organic Search, a whole boat load of tools, and some tactics to use. All this and more…
Show length 23:01
Brought to you by MarketingProfs.com
00:41 We are not sponsored by $tarbux, Defending the Brand
02:30 Mike asks about SEO, WebPosition Gold, WebCEO, Google Analytics, SEOMoz, SEOChat, Google Webmaster Tools, Google changing SERP layouts.
05:55 The importance of inbound links, Blog or die.
07:45 Chris talks SEO Maintenence
10:50 Choosing Keyword fights: Google Adwords Keyword Tool, Google Trends, and the rest of the Google Toolbox, Adwords blog, Adsense blog and Matt Cutts
14:30 Disk based analytics versus javascript or image based analytics, AWStats, Design vs. SEO when building your site
17:20 Tasks that didn’t exist 5 years ago: WPO - Wiki Page Optimization, YTO - YouTube Optimization (David Tames points to this Primer on YouTube), Chris’ YouTube tips.
John is off to a TFTTF Photo Workshop this Summer (John’s Flickr)
Chris is with Matthew Ebel at the Common Cafe in Waltham on March 15th.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 63% [?]
Live and Die by the House List
Posted by John Wall on 20 Feb 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
Why your house list is the most important thing in your life, how to protect and grow it, and maximize profit with it. All this and more…
Show length 23:44
Brought to you by MarketingProfs.com
01:08 John Blue asks about house lists. Don’t forget to back it up.
03:32 SuperDuper for the Mac
04:45 Live and Die by the database
06:14 Home vs. Business email addresses
07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability
10:10 Seeding the list for email and direct mail
14:04 Spam Screening, Taguchi testing, and Personalization
20:00 John has no TV, but it’s not about the TV
Next Week: Google AdWords and Geotargeting
John will be at Blogger Social
Podcamp Toronto is this weekend (we are sponsoring, but sadly not going)
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 62% [?]
Picking on Grandma
Posted by John Wall on 14 Feb 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them. All this and more…
Show length 23:15
Brought to you by MarketingProfs.com
00:34 What is Twitter good for? Yes it even has CLI.
02:45 The end of the Tipping Point?
03:37 Jeff on Blowing out your server (Part Deux)
05:54 Joe from SalesRoundup asks is Google Docs good for SEO
08:18 HD-DVD takes a kick to the groin, iPod fanboy talk, and you didn’t hear about J Hymn from us.
14:55 Who are the connectors, and why do you need them?
16:35 It’s all about Connections, Quality and Time
17:25 Red Saber tactics with Google Blog Search
18:19 OoVoo turns the marketing chat Brady Bunch, using CamTwist
John has San Francisco upcoming
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 90% [?]
Sports Slogan Squatting
Posted by John Wall on 06 Feb 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up. All this and more…
Show length 23:28
Brought to you by MarketingProfs.com
00:52 Christopher Penn is alive, political lists, websites and content management systems
03:34 Superbowl Observations, Miller Ad rocks, a bad year for ads
07:09 Sports Slogan Squatting, 19-0 Perfect Season Jinx, More on Sports Marketing
09:05 Meatball Sundae contest winners
09:27 Bending the blog arrow of time, Google Sandbox?
11:12 Killer Wordpress plugins: aLinks, Popularity Contest and Search Meter by Alex King, Google Sitemap tool
13:55 What are Google Sitemaps?
16:10 my oovoo day event, come talk to us, bring any questions or just chat, best day is Monday at noon. First 5 to sign and tell me get a free coffee card
18:48 Chris’ Super Tuesday Video gets picked up by CNN, the sleeping giants of media awaken, blatant plug for The M Show, and yes - podcasting is back!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Sign up for the Marketing Over Coffee newsletter!
Popularity: 85% [?]
