March 2008
Monthly Archive
Stop Screwing Around and Take the Red Pill
Posted by John Wall on 26 Mar 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About new stuff in the Google Matrix, Forrester’s Social Technographics, and the right number of offers to make. All this and more…
Show length 26:57
Brought to you by MarketingProfs.com
01:04 Google Awards Rapid Download times - use YSlow to check. Needs Firebug to work.
02:35 AdWords opens up demographic targeting, and A/B testing tools work for all webpages.
04:57 Will Video give you an SEO boost? John thinks something is coming.
07:50 Google Grants, non-profits get to drive up the rates for everyone else.
09:10 Consistency vs. irregular publishing schedule, which is better?
12:58 Forrester Sociographic Ladder of Engagement - Demographics are always in motion.
16:30 Get out of the fishbowl by promoting to your house list
18:10 What is the right number of offers? Offering Video via email.
John is off to Blogger Social and might try Limo Liner
Chris is going to Atlanta then PodCamp DC and PodCamp NYC.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 66% [?]
John Rants but Gives the Link Love
Posted by John Wall on 19 Mar 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About how to fight about SEO, kick people out of your living room, avoid being tagged as a spammer and manage your house list. All this and more…
Show length 22:02
Brought to you by MarketingProfs.com
00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.
03:40 Jeremy Pepper’s Theory of the Living Room
04:43 No one understands how Google works, even Google employees
05:50 Moment of Coffee for Arthur C. Clarke
06:28 User times on Bebo, Vox and Facebook. Stickyness is no longer a worthwhile measure. Using Events to attract attention in social networks.
10:45 David asks if it’s acceptable to add commenters to your house mailing list? Spreading email risk to avoid blacklists
13:28 bNet follows best practice of giving email readers an opportunity to opt out to keep your list qualified and avoid being tagged as spam
15:25 Depreciating a house list, giving names expiration dates, lead scoring
18:22 Check out the Gigadial channel, this week features Eric Schwartzman interviewing Lee Odden on the intersection of PR and SEO. Send us your suggestions to share with everyone.
19:48 Last week was Scott Monty week.
John is off to Blogger Social
Chris is going Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 71% [?]
Marketing Over Coffee Growth Trend Part Deux
Posted by John Wall on 19 Mar 2008 | Tagged as: Podcast
Click through for a larger size, these are the reports from LibSyn.
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Popularity: 46% [?]
Marketing Over Coffee crosses 1,000 daily listeners
Posted by Christopher Penn on 18 Mar 2008 | Tagged as: Podcast
Special thanks go to YOU, for listening and tuning in.
Special thanks also go to our sponsor, MarketingProfs and the MP Daily Fix.
Update: Here’s the breakouts, according to Feedburner:
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Popularity: 44% [?]
Free Coffee, Free SEO
Posted by Christopher Penn on 17 Mar 2008 | Tagged as: Marketing
Fun tip: Joffrey’s Coffee is offering bloggers a chance to beta test their coffees.
It’s lighthearted, it’s amusing, and it’s valuable.
Why?
In addition to sending you some java to drink, approved bloggers get an inbound link (without nofollow!) from their site.
Is that a big deal?
Considering that the site has been featured on Mashable, CNET, and Web Worker Daily, it’s got some Google Juice, too.
Sign up, get your coffee, and get yourself a nice inbound link, too.
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Popularity: 44% [?]
Get your subscription to Marketing Over Coffee for FREE
Posted by John Wall on 12 Mar 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About the Power of Free, branding and taglines, and how to ruin your personal brand. All this and more…
Show length 22:01
Brought to you by MarketingProfs.com
00:34 Meditate on the message, taglines and elevator pitches
06:24 Nothing beats customer testimonials
07:15 Defending the brand, registered trademarks
07:55 Marketing Science on the value of free
12:15 Chris in The New York Times on the Social Media Resume
16:02 Trade Shows - TED, SDWest, and SXSW (The best opportunity to destroy your personal brand).
Chris off to Atlanta and Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 81% [?]
State of Search - Part 2 of 2
Posted by John Wall on 05 Mar 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
What’s the story with SEM and paid ads, geotargeting and the next online ad. All this and more…
Show length 23:40
Brought to you by MarketingProfs.com
00:15 Matt Dickman
00:40 PPC is not Pi11s, P0rn, Casin0s (but checkout the Adult Webmaster Site anyway)
02:22 What is SEM and why do it? Google - nobody does it better.
04:18 GeoTargeting for AdWords
06:11 Arrowpointe maps for visualizing Geographic detail in SalesForce.com
07:35 The arcane arts of writing AdWords ads, Matthew Ebel event case study
10:30 Domain Kiting or Tasters and what is AdSense?
12:40 Affiliate Marketing for events and photographers
13:30 Reed asks “What is the next online ad?” - Ads as Content. All podcasts are sponsored.
15:30 Customer Experience is the best advertising, brand blocking is coming soon, the power of LinkedIn - link to Chris.
20:00 Monetizing and getting a mixer
John at Blogger Social and checking out Dopplr
Chris is with Matthew Ebel at the Common Cafe in Waltham on March 15th and is going to Podcamp DC
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 75% [?]
