July 2008
Monthly Archive
LIVE with David Meerman Scott at Podcamp Boston 3
Posted by John Wall on 30 Jul 2008 | Tagged as: Uncategorized
In this Marketing Over Coffee learn :
About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…
Show length 41:54
Listen now:
Brought to you by Blue Sky Factory and MarketingProfs
01:25 Interview with David Meerman Scott
05:35 On public speaking and using the ladder approach
08:30 How perceptions change as you get more skilled
12:16 His new book Tuned In
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
17:47 Swedish toilet video (CWS)
24:30 Changing the approach at Podcamp
26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation
32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.
34:22 Question and Answers - Getting Press Release traffic, tracking PDFs
Chris is up at the Affiliate Summit next, John is in Toronto
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 40% [?]
Pills, Porn, and Casinos - Why They’re a GOOD Thing for your Social Network Service
Posted by Christopher Penn on 28 Jul 2008 | Tagged as: Marketing
The holy (or unholy) triumvirate of advertising, the epitome of aggressive online advertising, is what we call PPC -
Pills
Porn
Casinos
You know exactly which pills, too.
Why do these matter at all? Their presence on your social network in force means that the service has reached validity, has reached monetization potential, enough that the folks who deal in these commodities think your service is worth investing at least something in.
If you find sudden bursts of spam on your blog, in your Twitter stream, in a service you’re trying to start up, that’s the silver lining - someone thinks your audience can be monetized.
Now do it before they do.
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Popularity: 35% [?]
The Best Wordpress Plugins
Posted by John Wall on 23 Jul 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About marketing to the Hispanic Americas, Wordpress Plugins and the Zen of Tradeshows. All this and more…
Show length 27:08
Brought to you by Blue Sky Factory and MarketingProfs
00:35 Ricardo talks about Marketing to the Hispanic Americas, Yahoo is big in France
07:15 Jeff asks about running a mystery contest via podcast
09:30 YouTube Campaign not really helping
10:20 More Wordpress Plugins: Google SiteMaps, Share This, Feedburner, Subscribe to Comments, All in One SEO, Redirect, SEO Bonus - Google Analytics and HubSpot Website Grader
16:40 Podcamp Wrapup - Less was More, Facebook Advertising, Andrew McCaskey
21:00 Growth - Build it and they will come - not quite, Manic Mommies, Heroes, tell your friends about MoC.
Chris is up at the Affiliate Summit next, John complains about working a Toronto show
Next week: The Live Session of Marketing Over Coffee with David Meerman Scott from Podcamp Boston 3
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 42% [?]
Evolution of search by Google
Posted by Christopher Penn on 21 Jul 2008 | Tagged as: Uncategorized
“Search in the last decade has moved from give me what I said to give me what I want.” - Amit Singhal, Google
The rest of the post is read-worthy, but that quote stuck out.
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Popularity: 31% [?]
Dance PR Monkey, Dance!
Posted by John Wall on 16 Jul 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Using Flash, Usability, Analytics and New Media Dashboards. All this and more…
Show length 26:51
Listen now:
Brought to you by Blue Sky Factory and MarketingProfs
00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium).
01:44 Ken asks about using Flash development tools
05:13 Jeff talks about Old Skool vs. New School and usability, Chris prescribes Free Prize Inside
10:16 Dave asks about how to profile website visitors. One way to learn is
Avinash Kaushik’s 4Q survey.
14:50 Great wordpress plugins like a links from Headzoo and Google Site Map Generator
18:00 Daniel asks about New Media Dashboards - Yahoo Pipes and Google Reader are prescribed
Both of us will be at Podcamp Boston 3 for a Live Session of Marketing Over Coffee with David Meerman Scott
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 38% [?]
Summer Vacation Special
Posted by John Wall on 09 Jul 2008 | Tagged as: Podcast
In this Marketing Over Coffee:
Dr. Allan Weiss, Marketing Profs CEO
Listen now:
Dr. Allan Weiss presents in this recording from the MarketingProfs
June 2008 B2B Forum in Boston. From the conference notes:
Most companies believe they should be building long term relationships
with all their customers. They call these Value-Added relationships,
and they indeed can be valuable. However, in this presentation you’ll
learn that not every customer wants a long-term relationship. The
ideas that will be presented are most relevant to those who deal with
other companies (agencies, suppliers, business buyers), but there are
insights into consumers as well.
In particular, you will learn:
* What a "value-added’ relationship means
* How to identify customers who want a "value-added’ relationship
* What strategies should be used with customers amenable to long and
short-term relationships
* How to nurture a customer relationship
You’ll come away with a clearer understanding of relationships and how
to identify partners who want to have a relationship with you, and on
what terms.
Show length 55:00
Brought to you by Blue Sky Factory and MarketingProfs
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Popularity: 44% [?]
AB and Taguchi Testing
Posted by John Wall on 03 Jul 2008 | Tagged as: Podcast
In this Marketing Over Coffee learn :
About Taguchi testing with Google Tools, surveying and some resources on design. All this and more…
Show length 25:00
Listen now:
Brought to you by Blue Sky Factory and MarketingProfs
00:32 Google Website Optimizer Tools, A/B testing and Taguchi
07:10
Avinash Kaushik’s 4Q survey. What is your site supposed to do?
09:30 The boffin sent over www.savethepixel.org touches upon Tufte’s Visual Display of Quantitative Information (who is in Presentation ZEN) and Occam’s Razor
12:12 Evolving past search - to Predictive Analytics, Tin Foil hat, and the Digital Nervous System
18:40 A new system for promoting musical artists
20:25 On Design - Don’t Make me Think by Steve Krug, The Design of Sites, The Timeless Way of Building by Christopher Alexander
John has the Social Media Roast for Scott Monty coming up July 11th
Chris at the MITX at DLA July 15th
Both of us will be at Podcamp Boston 3
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Sign up for the Marketing Over Coffee newsletter!
Popularity: 57% [?]
