LIVE with David Meerman Scott at Podcamp Boston 3

In this Marketing Over Coffee learn :

About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…

Show length 41:54

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

01:25 Interview with David Meerman Scott

05:35 On public speaking and using the ladder approach

08:30 How perceptions change as you get more skilled

12:16 His new book Tuned In

14:44 Viral Video and using the Movie Producer / Venture Capitalist approach

17:47 Swedish toilet video (CWS)

24:30 Changing the approach at Podcamp

26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation

32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.

34:22 Question and Answers – Getting Press Release traffic, tracking PDFs

Chris is up at the Affiliate Summit next, John is in Toronto

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]

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Pills, Porn, and Casinos – Why They’re a GOOD Thing for your Social Network Service

The holy (or unholy) triumvirate of advertising, the epitome of aggressive online advertising, is what we call PPC –

Pills
Porn
Casinos

You know exactly which pills, too.

Why do these matter at all? Their presence on your social network in force means that the service has reached validity, has reached monetization potential, enough that the folks who deal in these commodities think your service is worth investing at least something in.

If you find sudden bursts of spam on your blog, in your Twitter stream, in a service you’re trying to start up, that’s the silver lining – someone thinks your audience can be monetized.

Now do it before they do.

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The Best WordPress Plugins

In this Marketing Over Coffee learn :

About marketing to the Hispanic Americas, WordPress Plugins and the Zen of Tradeshows. All this and more…

Show length 27:08

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC070.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:35 Ricardo talks about Marketing to the Hispanic Americas, Yahoo is big in France

07:15 Jeff asks about running a mystery contest via podcast

09:30 YouTube Campaign not really helping

10:20 More WordPress Plugins: Google SiteMaps, Share This, Feedburner, Subscribe to Comments, All in One SEO, Redirect, SEO Bonus – Google Analytics and HubSpot Website Grader

16:40 Podcamp Wrapup – Less was More, Facebook Advertising, Andrew McCaskey

21:00 Growth – Build it and they will come – not quite, Manic Mommies, Heroes, tell your friends about MoC.

Chris is up at the Affiliate Summit next, John complains about working a Toronto show

Next week: The Live Session of Marketing Over Coffee with David Meerman Scott from Podcamp Boston 3

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Evolution of search by Google

“Search in the last decade has moved from give me what I said to give me what I want.” – Amit Singhal, Google

The rest of the post is read-worthy, but that quote stuck out.

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Dance PR Monkey, Dance!

In this Marketing Over Coffee learn :

About Using Flash, Usability, Analytics and New Media Dashboards. All this and more…

Show length 26:51

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC069.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium).

01:44 Ken asks about using Flash development tools

05:13 Jeff talks about Old Skool vs. New School and usability, Chris prescribes Free Prize Inside

10:16 Dave asks about how to profile website visitors. One way to learn is
Avinash Kaushik’s 4Q survey.

14:50 Great wordpress plugins like a links from Headzoo and Google Site Map Generator

18:00 Daniel asks about New Media Dashboards – Yahoo Pipes and Google Reader are prescribed

Both of us will be at Podcamp Boston 3 for a Live Session of Marketing Over Coffee with David Meerman Scott

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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Summer Vacation Special

In this Marketing Over Coffee:
Dr. Allan Weiss, Marketing Profs CEO

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC068.mp3]

Dr. Allan Weiss presents in this recording from the MarketingProfs
June 2008 B2B Forum in Boston. From the conference notes:

Most companies believe they should be building long term relationships
with all their customers. They call these Value-Added relationships,
and they indeed can be valuable. However, in this presentation you’ll
learn that not every customer wants a long-term relationship. The
ideas that will be presented are most relevant to those who deal with
other companies (agencies, suppliers, business buyers), but there are
insights into consumers as well.

In particular, you will learn:

* What a "value-added’ relationship means
* How to identify customers who want a "value-added’ relationship
* What strategies should be used with customers amenable to long and
short-term relationships
* How to nurture a customer relationship

You’ll come away with a clearer understanding of relationships and how
to identify partners who want to have a relationship with you, and on
what terms.

Show length 55:00

Brought to you by Blue Sky Factory and MarketingProfs

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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AB and Taguchi Testing

In this Marketing Over Coffee learn :

About Taguchi testing with Google Tools, surveying and some resources on design. All this and more…

Show length 25:00

Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3]

Brought to you by Blue Sky Factory and MarketingProfs

00:32 Google Website Optimizer Tools, A/B testing and Taguchi

Google Website Optimizer

07:10
Avinash Kaushik’s 4Q survey. What is your site supposed to do?

09:30 The boffin sent over www.savethepixel.org touches upon Tufte’s Visual Display of Quantitative Information (who is in Presentation ZEN) and Occam’s Razor

12:12 Evolving past search – to Predictive Analytics, Tin Foil hat, and the Digital Nervous System

18:40 A new system for promoting musical artists

20:25 On Design – Don’t Make me Think by Steve Krug, The Design of Sites, The Timeless Way of Building by Christopher Alexander

John has the Social Media Roast for Scott Monty coming up July 11th

Chris at the MITX at DLA July 15th

Both of us will be at Podcamp Boston 3

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC067.mp3]

Direct Link to File

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