LIVE with David Meerman Scott at Podcamp Boston 3
In this Marketing Over Coffee learn :
About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…
Show length 41:54
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
01:25 Interview with David Meerman Scott
05:35 On public speaking and using the ladder approach
08:30 How perceptions change as you get more skilled
12:16 His new book Tuned In
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
17:47 Swedish toilet video (CWS)
24:30 Changing the approach at Podcamp
26:10 Discussing the idea of NeoVictorianism (sparked by an earlier session by Mark Bernstein), Industrial Education and Mass Media as an abberation
32:30 Giving away content for free and why it’s a good idea. Tip for musicians on how to get some huge exposure free.
34:22 Question and Answers – Getting Press Release traffic, tracking PDFs
Chris is up at the Affiliate Summit next, John is in Toronto
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
[audio:http://media.libsyn.com/media/marketingovercoffee/MoC071.mp3]
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Pills, Porn, and Casinos – Why They’re a GOOD Thing for your Social Network Service
The holy (or unholy) triumvirate of advertising, the epitome of aggressive online advertising, is what we call PPC –
Pills
Porn
Casinos
You know exactly which pills, too.
Why do these matter at all? Their presence on your social network in force means that the service has reached validity, has reached monetization potential, enough that the folks who deal in these commodities think your service is worth investing at least something in.
If you find sudden bursts of spam on your blog, in your Twitter stream, in a service you’re trying to start up, that’s the silver lining – someone thinks your audience can be monetized.
Now do it before they do.
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The Best Wordpress Plugins
In this Marketing Over Coffee learn :
About marketing to the Hispanic Americas, Wordpress Plugins and the Zen of Tradeshows. All this and more…
Show length 27:08
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC070.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
00:35 Ricardo talks about Marketing to the Hispanic Americas, Yahoo is big in France
07:15 Jeff asks about running a mystery contest via podcast
09:30 YouTube Campaign not really helping
10:20 More Wordpress Plugins: Google SiteMaps, Share This, Feedburner, Subscribe to Comments, All in One SEO, Redirect, SEO Bonus – Google Analytics and HubSpot Website Grader
16:40 Podcamp Wrapup – Less was More, Facebook Advertising, Andrew McCaskey
21:00 Growth – Build it and they will come – not quite, Manic Mommies, Heroes, tell your friends about MoC.
Chris is up at the Affiliate Summit next, John complains about working a Toronto show
Next week: The Live Session of Marketing Over Coffee with David Meerman Scott from Podcamp Boston 3
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Evolution of search by Google
“Search in the last decade has moved from give me what I said to give me what I want.” – Amit Singhal, Google
The rest of the post is read-worthy, but that quote stuck out.
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Dance PR Monkey, Dance!
In this Marketing Over Coffee learn :
About Using Flash, Usability, Analytics and New Media Dashboards. All this and more…
Show length 26:51
Listen now: [audio:http://media.libsyn.com/media/marketingovercoffee/MoC069.mp3]
Brought to you by Blue Sky Factory and MarketingProfs
00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium).
01:44 Ken asks about using Flash development tools
05:13 Jeff talks about Old Skool vs. New School and usability, Chris prescribes Free Prize Inside
10:16 Dave asks about how to profile website visitors. One way to learn is
Avinash Kaushik’s 4Q survey.
14:50 Great wordpress plugins like a links from Headzoo and Google Site Map Generator
18:00 Daniel asks about New Media Dashboards – Yahoo Pipes and Google Reader are prescribed
Both of us will be at Podcamp Boston 3 for a Live Session of Marketing Over Coffee with David Meerman Scott
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
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Sign up for the Marketing Over Coffee newsletter!
