Putting up, shutting up, getting data

In a ranty post over the weekend, I argued against interruption-based ads as a way of proving your value. One of the commenters, Takeshi, said that so many affiliate sites do it because it probably works. When I asked for links to data and resources, Takeshi did what so few people do – he came up with the goods.

The folks over at ProBlogger put up a case study of using interruption advertising to drive lead generation on a photography site. Their study results compared lead generation for a free newsletter using a prominently placed sidebar signup (like the one here on Marketing Over Coffee) with a middle of the page, in your face advertisement.

The results, including some nice graphics, are impressive. Out of 192,000 monthly visitors at the time of the experiment (checked this morning with Compete.com), two disliked the popups enough to complain about it. TWO.

Here’s the kicker: the site went from about 40 signups a day for their newsletter to about 350, a 900% increase in conversion. That’s about 125,000 signups a year. That also meant that out of their 4,300 visitors a day (approximate), they took conversion from about 1% to about 8.1%.

I don’t know about you, but getting visitors to convert at that level would make me happy. That’s beyond beer-money sized audience to a newsletter. Heck, that’s beyond pay-your-rent money and well into pay-for-your-private-yacht money.

Two lessons here:

1. Be like Takeshi. When asked for data, he came up with the goods, and I love that. Opinion is nice, but data is gold.

2. As a result, I’ll be shutting up now about in-page popup ads. I still think they diminish the usefulness and helpfulness of a web site, but those numbers, those hard data results, are very difficult to argue with. Does that free newsletter still need to provide value? Of course. But the popup ad in page is clearly and unquestionably working for them.

I’d like your data-supported opinions, especially if you have a dissenting view, in the comments.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

WonderWheel, Duplicate Content and Duplicate Content

In this Marketing Over Coffee learn :

About OPML, Outlandish Claims, and Duplicate Content! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC124.mp3]

Direct Link to File

Show length 27:49

Brought to you by our sponsor Blue Sky Factory

00:45 Sign up for the newsletter to get the OPML File, Matt Cutts at Wordcamp

03:42 $100 offer to Seth Godin, critics and creating spectacle

07:50 Google’s WonderWheel as a keyword tool

Wonder Wheel

11:41 Ann asks about duplicate content, Bobby does too.

15:38 Matt Haines Photography scoring with local URLs – He can’t stand to listen to other casts. Anna Farmery from Podcast Sisters rates us #1, Craig scoring for Assisted Living in his hometown.

16:40 Dave asks about the show sound, we geek out with show about the show. Matthew Ebel resource on podcasting.

21:08 Remind everyone that it’s ok to share, link and pass along your content

22:50 Last week Question of The Week:Send us your networking tips!

23:40 Question of the Week: Send us what’s worked for you.

24:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009. Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com

25:00 Upcoming Event Watch: Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

One More Day

Sorry folks but the schedule was tough this week. We recorded this morning so this week’s show will be posted tomorrow.

Until then feel free to hang out with Darth Vader in the Marketing Over Coffee Canteen (NSFW)


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

What is the Semantic Web?

In this Marketing Over Coffee learn :

About Perfecting Search Engine Optimization, The Semantic Web, Networking, ! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC123.mp3]

Direct Link to File

Show length 24:27

Brought to you by our sponsor Blue Sky Factory

00:31 Rand Fishkin’s SEOmoz Article on the Perfectly Optimized Web Page

04:10 Win a copy of Trust Agents by signing up for the House Blend, the raging Marketing Over Coffee Newsletter (see the bottom of this post)

05:53 We will be on FIR this weekend

06:23 RobinBrowne asks about the Semantic Web. Will the web become Flat? One one side Rubel and Owyang, iPressroom study on the other.

11:47 Saul Colt doesn’t want to be called a Marketer – the smaller the company, the more it becomes an Art.

16:16 David asks about networking to find a job

20:33 Ed asks about the value of writing an e-book and publishing it on Amazon.

22:30 Last week Question of The Week: Best Marketing Videos – History of a Sign, Bobby Denning

22:45 Question of the Week: Send us your networking tips!

25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Win a copy of Trust Agents

Brogan and Smith sounds like an MiB promo, actuallyWe’re going to give away a copy of Chris Brogan and Julien Smith’s new book Trust Agents on this week’s Marketing Over Coffee. Even if you already bought a copy, this is a chance to get another one to give to a friend, colleague, or coworker.

We’ll be doing a random drawing from our newsletter mailing list, so if you haven’t signed up for it, do so now. It’s even free.

Tune in for this week’s episode on Thursday as we’ll be reviewing the book on the show as well.

We respect your privacy and the only spam you’ll get is from us. You can trust us.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Weekend Extra

We realized that we never published the HD version of the video of the PRSA Digital Impact session. Shoutout to Eric Schwartzman for hooking us up with the Marketing Over Coffee live session.

Now that the HD version is out, we’re going to swing an axe through the UStream version.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Marketing newsletter early results

Taking a moment to publish the results of our Marketing Over Coffee newsletter. If you didn’t get it, subscribe in the box in the upper right nav bar and we’ll send it to you.

Out of a pool of 850:

Publicaster 7.0 : Distribution Report

The 9.7% click rate is send to click. If you run it open to click it’s 34.3%.

More interesting is what got clicked on. We listed a bunch of eBooks including other people’s stuff, and David Meerman Scott’s New Rules of PR is still topping the charts. Seth Godin comes in a strong second in aggregate. Our stuff doesn’t count, since it’s our newsletter and the result would be ridiculously biased.

Publicaster 7.0 : Distribution Report

Followup for those who got it:

Did you like the format?

Does it, as DJ Waldow from Blue Sky Factory said on Twitter, need more sexy like Chris Brogan’s newsletter layout?

What else do you want in the newsletter?


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Google! Now with More Caffeine!

In this Marketing Over Coffee learn :

About Google Caffeine Update, House List Strategies, The Value of a New Lead! All this and more…

[audio:http://media.libsyn.com/media/marketingovercoffee/MoC122.mp3]

Direct Link to File

Show length 27:52

Brought to you by our sponsor Blue Sky Factory

00:40 Podcamp Boston 4 Wrap Up, and Chris getting incendiary again.

02:04 The Google Caffeine update (News Story) or go play in the Google Sandbox yourself.

04:38 John Romeo won a Videographer Award of
Excellence and asks about the what’s up with the music industry. Interesting parallel to rise of downloading video games.

09:41 Mailing for Matthew Ebel concert with WBUR – Timing the drop, growing the house list, advanced email extractor

15:22 Michael asks about how to hit a new list. What are these names worth to you! Segmentation and social networks are your friend.

20:30 The first ever MOC email newsletter drops!

22:22 2009 Digital Readiness Report from iPressroom – this stuff is mainstream – 40% looking to hire digital specialists.

23:30 @cspenn shout outs to the MOC portrait at the Hubspot Beer Shrine, and to @SarahPrevette the MOC fan of the week!

20:18 Last week Question of The Week: What are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4. We dropped the ball on that…

25:02 Question of the Week: Send in your best marketing videos for the MOC YouTube Film Festival (link in comments please)

25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., LeadsCon NYC – August 17-18, conference discussing online lead gen.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

A Marketing Over Coffee spotting or two…

… first was at Hubspot, when we discovered the Marketing Over Coffee episode near the beer cooler:

Marketing Over Coffee near the shrine of beer at Hubspot

And the award for best fan greeting ever goes to Sarah Prevette at PodCamp Boston 4’s bowling party, when she shouted loudly enough for 4 lanes in either direction to hear that she had just met Chris and was a huge Marketing Over Coffee fan:

Hat tip to John Blue for the photo.

We’ll take a moment to thank you for listening to and recommending Marketing Over Coffee to all of your colleagues, as so many of you have done. At PodCamp Boston 4, more people knew Chris through MoC than through his other show, which is a nice testament to how passionate MoC listeners are. Thank you again for supporting the show!


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address

Marketing over Coffee is on vacation this week…

… apparently, so is Twitter, Facebook subsidiary content farms and services, LiveJournal, and a few other places.

This, folks, is why we urge, URGE you to always own your own domain & site and have a place to call your own that you pay for, that you “own”, that you can get priority support for. Yes, social media is fun and cool and all that…

… but at the end of the day, if your business relies on it with no backup plan and no contingency plan, you’re out of business.

How dependent are you on the free services provided by others over which you have no control and no recourse?


Get your coffee delivered!

Marketing Over Coffee on iTunes Marketing Over Coffee on RSS Marketing Over Coffee on Google Reader


Sign up for the Marketing Over Coffee newsletter!

First Name
Last Name
Company
Title
Email Address