In this Marketing Over Coffee:
With the holidays upon us we’ve decided to send out this week’s show a day early so you can take it on your travels. This week, a special interview with Ron Ploof, Author of Read this First
Show length 32:22
Brought to you by our sponsor Blue Sky Factory
00:49 What is Read this First?
05:50 Dealing with Change in the Organization
07:40 The action items – what to do to adopt these new communications tools
09:30 Using storytelling to educate
11:00 Check the blog at RonAmok.com, using a book to shorten the sales cycle
13:20 Managing social media from both the client and agency sides
18:00 Embedded Journalists
20:35 Working as a Social Media Evangelist – How to start a Blog program at a large corporation.
24:11 Using video in social media
31:00 Leave a comment to tell us why you deserve one of the 5 copies we are giving away.
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.