Special Interview with Ron Ploof

In this Marketing Over Coffee:

With the holidays upon us we’ve decided to send out this week’s show a day early so you can take it on your travels. This week, a special interview with Ron Ploof, Author of Read this First

Direct Link to File

Show length 32:22

Brought to you by our sponsor Blue Sky Factory

00:49 What is Read this First?

05:50 Dealing with Change in the Organization

07:40 The action items – what to do to adopt these new communications tools

09:30 Using storytelling to educate

11:00 Check the blog at RonAmok.com, using a book to shorten the sales cycle

13:20 Managing social media from both the client and agency sides

18:00 Embedded Journalists

20:35 Working as a Social Media Evangelist – How to start a Blog program at a large corporation.

24:11 Using video in social media

27:30 Original Research on Scott Monty managing a PR crisis via Twitter

31:00 Leave a comment to tell us why you deserve one of the 5 copies we are giving away.

You can get Ron’s Book via Amazon

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.

13 thoughts on “Special Interview with Ron Ploof”

  1. Hook me up with a book cause I've been listening to you guys for the longest, I'm your number one fan, and I'm the first to comment. Thanks:)

  2. Hook me up with a book cause I’ve been listening to you guys for the longest, I’m your number one fan, and I’m the first to comment. Thanks:)

  3. In the coming weeks, I'll be taking on the role of the one and only tech geek for our small non-profit organization. Strategically, I need to articulate and convince the decision makers that investing our time and energy in social media is important and effective. A book like “Read This First” could make the difference in these conversations. Thanks for producing the interview! I'd appreciate a copy of the book.

    I've been a MOC listener for just a few months. You guys are doing a great job at rapid-fire, high-quality content.

    P.S. If the book fits the bill, I'll likely buy copies for key staff. Everyone wins!

  4. In the coming weeks, I’ll be taking on the role of the one and only tech geek for our small non-profit organization. Strategically, I need to articulate and convince the decision makers that investing our time and energy in social media is important and effective. A book like “Read This First” could make the difference in these conversations. Thanks for producing the interview! I’d appreciate a copy of the book.

    I’ve been a MOC listener for just a few months. You guys are doing a great job at rapid-fire, high-quality content.

    P.S. If the book fits the bill, I’ll likely buy copies for key staff. Everyone wins!

  5. I would love a copy of Ron's book. I have been a long time listener and as you both know an early adopter of social media and digital tools. After years of marketing and business in the offline world I am exploring more and more of the full holistic integration into marketing and communications plans. I don't see traditional and digital as two silo's but rather as complementary mediums. Ron's book seems to address these ideals as well as explain the personality types that you will deal with in every organization.

    For approximately a year I ran a social media sector within the Best Buy organization and I experienced many of these personality types. Much like Ron I am now out on my own and running a consulting shop that utilizes the tools and measures of old and new. I think Ron's book and experience would be a great compliment to my new role.

    Thanks for doing the show as always and I appreciate the great content!
    -Keith

  6. I’m hanging by a thread. I’m one of two left in the Marketing Dept. of a struggling Telco Coop. I’ve been sending links and podcasts to my overloaded supervisor trying to convince him that we need to take a new direction and give him info to take to the board. At the beginning of this month, I found out the board was discussing the possibility of dissolving the marketing dept. since not many other Telco Coops have marketing dept. But they don’t understand that we have the added burden of two huge competitors moving in on our territory and we need a marketing dept. as well as a new plan more than ever to stay in buisness. This book sounds like a hand up for me.

  7. I would love a copy of Ron’s book. I have been a long time listener and as you both know an early adopter of social media and digital tools. After years of marketing and business in the offline world I am exploring more and more of the full holistic integration into marketing and communications plans. I don’t see traditional and digital as two silo’s but rather as complementary mediums. Ron’s book seems to address these ideals as well as explain the personality types that you will deal with in every organization.

    For approximately a year I ran a social media sector within the Best Buy organization and I experienced many of these personality types. Much like Ron I am now out on my own and running a consulting shop that utilizes the tools and measures of old and new. I think Ron’s book and experience would be a great compliment to my new role.

    Thanks for doing the show as always and I appreciate the great content!
    -Keith

  8. Oh, I've got to talk to our executives…

    Years ago, our privately-owned U.S. company was acquired by a giant global organization based in Germany (actually, Switzerland – for tax purposes). They keep going backward in time, and bad decisions are making it more and more difficult for us to pay attention to the market and sell our services.

    Major problem #1: they “don't believe in marketing.” Customers should flock to us because we are who we are – and anyone who doesn't get that doesn't deserve to be our customer.

    Major problem #2: The I.T. department (based on Hamburg) runs the company. Worse, the “I.T. Security Department” has final say. Their task is to “protect” the company – regardless of any other issues. If they had their way, they would unplug us completely.

    So the latest? New security proxies have basically cut us off from everything. No Twitter, no Facebook, etc. Worse: no WordPress. No WordPress.com. No WordPress.org. No access to any sites that have a wp-content folder. Why? Because, of course, all these sites must be useless blogs by people telling us about the salacious details of their lives. Unbelievable – and extremely ignorant.

    So, we've got to do something. Our business in the U.S. is not doing too well. The small marketing department I'm in (two, plus a programmer and two consultants) is hobbled. People are losing their jobs. And yet, our U.S. executives are not confident enough to make marketing an issue.

    This is exhausting.

    Peter

    PS. Some of the good work we've done with no budget uses WordPress.

  9. Oh, I’ve got to talk to our executives…

    Years ago, our privately-owned U.S. company was acquired by a giant global organization based in Germany (actually, Switzerland – for tax purposes). They keep going backward in time, and bad decisions are making it more and more difficult for us to pay attention to the market and sell our services.

    Major problem #1: they “don’t believe in marketing.” Customers should flock to us because we are who we are – and anyone who doesn’t get that doesn’t deserve to be our customer.

    Major problem #2: The I.T. department (based on Hamburg) runs the company. Worse, the “I.T. Security Department” has final say. Their task is to “protect” the company – regardless of any other issues. If they had their way, they would unplug us completely.

    So the latest? New security proxies have basically cut us off from everything. No Twitter, no Facebook, etc. Worse: no WordPress. No WordPress.com. No WordPress.org. No access to any sites that have a wp-content folder. Why? Because, of course, all these sites must be useless blogs by people telling us about the salacious details of their lives. Unbelievable – and extremely ignorant.

    So, we’ve got to do something. Our business in the U.S. is not doing too well. The small marketing department I’m in (two, plus a programmer and two consultants) is hobbled. People are losing their jobs. And yet, our U.S. executives are not confident enough to make marketing an issue.

    This is exhausting.

    Peter

    PS. Some of the good work we’ve done with no budget uses WordPress.

  10. I think I'm in the same boat as many with the need to convince less tech-savvy executives of the importance of social media but I also have the added bonus of working in education so our primary audience is craving this stuff.

    Thanks for the show 🙂

  11. I think I’m in the same boat as many with the need to convince less tech-savvy executives of the importance of social media but I also have the added bonus of working in education so our primary audience is craving this stuff.

    Thanks for the show 🙂

  12. Craig: Alex, I will take Social Media for $500.

    Alex: It is the common reason Internet Marketing consultants spend the majority teaching their clients what social media is, rather than actually building and implmenting social media projects.

    Craig: What is they do not yet have a copy of “Read this First” to give to clients as a social media primer.

    Alex: Congratulations, that is correct, Chris and John will contact you shortly to send you a copy of Ron's book. Once you have it you can just give it to clients and eliminate 95% of your pain and suffering.

  13. Craig: Alex, I will take Social Media for $500.

    Alex: It is the common reason Internet Marketing consultants spend the majority teaching their clients what social media is, rather than actually building and implmenting social media projects.

    Craig: What is they do not yet have a copy of “Read this First” to give to clients as a social media primer.

    Alex: Congratulations, that is correct, Chris and John will contact you shortly to send you a copy of Ron’s book. Once you have it you can just give it to clients and eliminate 95% of your pain and suffering.

Comments are closed.