2010 Marketing Over Coffee Awards Nominees!

In this Marketing Over Coffee learn :

About Google Adwords PPC Lead Forms, How the Brain Sees Webpages, and Twitter Tools! All this and more…

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Show length 24:12

Brought to you by our sponsor Blue Sky Factory

00:30 Should you use frames? Check out iFrames

03:30 Google Adwords PPC lead forms in ads is hot. So is Google Public DNS

06:22 #the5

08:15 How our brains interact with online ads

09:52 Dave asks about tracking opens on PDFs

12:58 Jeff sends over news of TwitSweeper, Jeff from Perkett PR asks about Twitter Tools, oneforty.com, Friend or Follow, TweetDeck, Mutuality, TwitterBatcher

17:47 Chris Christensen sends in his review of the Google Phone, correction from last week – Marketing Science not Marketing Experiments

18:50 Marketing Over Coffee Award Nominees, and the one rejected application – John Blue Nominates AOL

Framingham Co-operative Bank

Your Booth is Dead and So is Your Sponsorship

Blogs and Podcasts:

Power to the Small Business by Jay Ehret

The BeanCast by Bob Knorpp

Gray Matter Minute

http://www.TheWeddingMarketingBlog.com

http://buzzmarketingfortech.blogspot.com/

Musician Matthew Ebel

A charity building schools in Cambodia

Manic Mommies Escape! brought over 160 women to Napa Valley.

Jobs-by-Twitter

If you love sports and are interested in the athletes themselves, MVTweet

FrenchMaidTV

Visible Logic – for Best Marketing Web Site for a Graphic Design Studio.

The YES Prep Public Schools

Argentinian Wine http://www.1150wine.com.

Automate Mutual Assistance Vessel Rescue System (Amver)

A platform that helps companies scale caring!

http://www.TheSolutionMovie.com/

House Party

Winners announced next week!

20:20 Chris announces his Free Agency

21:06 Upocoming Event Watch: ETC Conference in Feb. and College Goal Sunday on Jan 31, eSDc

23:07 Question of the Week: What Twitter Tools have you found useful?

Check us out on LinkedIn: John and Chris

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Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.


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26 thoughts on “2010 Marketing Over Coffee Awards Nominees!”

  1. Guys, firstly, I have to say that I love the podcast and though I've not been on the site so much, I'm loving it as well. Lots of useful and entertaining content in both….you know this already, which is why I'm a bit confused about you getting people to chip in for their own MOC award.
    I must have misunderstood this.
    My opinion may be worth less than the styrofoam cups holding your morning brew, but this buying your own trophy thing just seems to cheapen the deal for me.
    You guys are well respected marketing gurus (enough smoke blowing already) so getting folks to pay for their own trophy just seems like you're not prepared to invest in your own award. You said on the podcast, 'we could get six trophies, but if we get you to chip in we could get 10' ???????? So why not just get six and not devalue the thing. Sure there are 20 awesome well deserving punters out there but…..uh oh….I've gone to far haven't I.
    Still loving the podcast, just had to get that one off my chest. Keep on keeping on. I'm still a fan.

  2. Guys, firstly, I have to say that I love the podcast and though I’ve not been on the site so much, I’m loving it as well. Lots of useful and entertaining content in both….you know this already, which is why I’m a bit confused about you getting people to chip in for their own MOC award.
    I must have misunderstood this.
    My opinion may be worth less than the styrofoam cups holding your morning brew, but this buying your own trophy thing just seems to cheapen the deal for me.
    You guys are well respected marketing gurus (enough smoke blowing already) so getting folks to pay for their own trophy just seems like you’re not prepared to invest in your own award. You said on the podcast, ‘we could get six trophies, but if we get you to chip in we could get 10’ ???????? So why not just get six and not devalue the thing. Sure there are 20 awesome well deserving punters out there but…..uh oh….I’ve gone to far haven’t I.
    Still loving the podcast, just had to get that one off my chest. Keep on keeping on. I’m still a fan.

    1. To be perfectly honest, we don’t take the awards hugely seriously, which is why we’re a little reluctant to invest much time or money in them. Could they be “authoritative, industry-recognized” awards? Maybe, but I doubt it. Like we said on the show, we’re happy to hand out the awards, but those blocks of lucite are annoyingly expensive for a hobby podcast.

      1. Ok, why not do DIGITAL awards for free and split into a few categories:

        1) complete newbs

        2) little companies (ok, no clue how you tell this one, but maybe get them to pinkie swear they have under 10 employees, or 100 employees or revenue, or whatever).

        3) Fortune 500 companies (lots easier for apple or someone to be great)

        4) marketing companies (like, brainsonfire.com is fabulous, but hey, they do that for a living)

        If you give them some space on a webpage, and links to their stuff, and a tweet, then DAMN – that’s better than lucite to them, right?

        Then, if a winner wants a lucite block to prove that environmental issues don’t matter to them, or maybe a Lexus IS F10 tagged with MOC WINUH in red spraypaint, then they can order that for cost+5%.

        1. Hmmm, that would be cheaper and easier but I don’t know of any other legitimate awards that have gone paperless, and part of the fun is the quest for the lucite block…

  3. To be perfectly honest, we don't take the awards hugely seriously, which is why we're a little reluctant to invest much time or money in them. Could they be “authoritative, industry-recognized” awards? Maybe, but I doubt it. Like we said on the show, we're happy to hand out the awards, but those blocks of lucite are annoyingly expensive for a hobby podcast.

  4. Here's the problem. You pitted my show against “A charity building schools in Cambodia” AND “French Maid TV.” Even I don't think I should win. But I will say I'm coming to Boston in May for MarketingProfs B2B Forum and the coffee is on me. 😉

    Bob Knorpp
    Host of The BeanCast
    Posts every Monday @ http://beancast.us

  5. Here’s the problem. You pitted my show against “A charity building schools in Cambodia” AND “French Maid TV.” Even I don’t think I should win. But I will say I’m coming to Boston in May for MarketingProfs B2B Forum and the coffee is on me. 😉

    Bob Knorpp
    Host of The BeanCast
    Posts every Monday @ http://beancast.us

    1. LOL, well I’m not surprised that you’ve got a great assessment of the situation. Yes, with a lot of good entries the odds are we won’t be granting any awards to other blogs or podcasts… See you in May!

  6. I'm honored to be part of your list. I've enjoyed your podcasts (recommended by Mike Maddaloni of The Hot Iron). Can't wait to hear the winners.

  7. I’m honored to be part of your list. I’ve enjoyed your podcasts (recommended by Mike Maddaloni of The Hot Iron). Can’t wait to hear the winners.

  8. Hey guys… love the show as always. Just wanted to let you know that the mutuality app seems to have been taken down or not functional. Sounded like a real time saver. Thanks for all you do.

  9. Hey guys… love the show as always. Just wanted to let you know that the mutuality app seems to have been taken down or not functional. Sounded like a real time saver. Thanks for all you do.

  10. LOL, well I'm not surprised that you've got a great assessment of the situation. Yes, with a lot of good entries the odds are we won't be granting any awards to other blogs or podcasts… See you in May!

  11. Hmmm, that would be cheaper and easier but I don't know of any other legitimate awards that have gone paperless, and part of the fun is the quest for the lucite block…

  12. Very cool you guys are doing this… Seeing GrayMatter Minute on your list was like a caffeine shot in the arm.
    Blogging, podcasting, staying atop of the latest tools and technology …. it's all a lot of work and it's really nice of you guys to tip your hats…or your mugs, in this case.
    (Though I think Bob Knorpp may be right…how can anyone compete against French Maid TV?)
    Appreciate the second look,
    -Renee Lemley
    (Pretty sure I have @sharonmostyn to thank for the nomination — thanks for the support, Sharon.)

  13. Very cool you guys are doing this… Seeing GrayMatter Minute on your list was like a caffeine shot in the arm.
    Blogging, podcasting, staying atop of the latest tools and technology …. it’s all a lot of work and it’s really nice of you guys to tip your hats…or your mugs, in this case.
    (Though I think Bob Knorpp may be right…how can anyone compete against French Maid TV?)
    Appreciate the second look,
    -Renee Lemley
    (Pretty sure I have @sharonmostyn to thank for the nomination — thanks for the support, Sharon.)

  14. FROM YES PREP…Hey guys… thanks so much for the nomination! I continue to listen to the show with excitement and am super excited that you have thrown us a bone for the nomination. We know we still have so far to go. We are going to write up a blog post about our nomination and why we listen to the show. Many would probably not think it an intuitive pairing being that we are a public school, but your expertise helps us reach more people to share our success and showwhats possible in public education. Mind throwing us an inbound link? We will reciprocate on our blog at http://www.yesprep.org/theanswer.

  15. FROM YES PREP…Hey guys… thanks so much for the nomination! I continue to listen to the show with excitement and am super excited that you have thrown us a bone for the nomination. We know we still have so far to go. We are going to write up a blog post about our nomination and why we listen to the show. Many would probably not think it an intuitive pairing being that we are a public school, but your expertise helps us reach more people to share our success and showwhats possible in public education. Mind throwing us an inbound link? We will reciprocate on our blog at http://www.yesprep.org/theanswer.

  16. Re: Tracking opens in PDFs, the analytics program I know of is: docmetrics: http://www.docmetrics.com/.

    But I'm not sure if you'd consider this one a solution given your podcast comments about certain non-performers. Theoretically it's supposed to be a way to track your PDF files and who opens/reads them…and even what they read inside your documents.

    Looking forward to hearing your thoughts on this, especially if you've heard of/vetted other solutions.

  17. Re: Tracking opens in PDFs, the analytics program I know of is: docmetrics: http://www.docmetrics.com/.

    But I’m not sure if you’d consider this one a solution given your podcast comments about certain non-performers. Theoretically it’s supposed to be a way to track your PDF files and who opens/reads them…and even what they read inside your documents.

    Looking forward to hearing your thoughts on this, especially if you’ve heard of/vetted other solutions.

Comments are closed.