News Besides the iPad

In this Marketing Over Coffee learn :

About Analytics, Pitching Social Media, and the iPad! All this and more…

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Show length 22:11

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TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:26 Over 15 inches of rain for New England

02:35 Goal focused analytics and your Marketing Staff

10:39 Layar – Augmented Reality app link from David Meerman Scott

12:02 Mark asks: On your 2/4/2010 show, you discussed a survey conducted by SEOMOZ.org regarding
SEO.  Is there any place I can get a copy of the results?

12:31 MOC London and Dublin tour?

12:55 Win 7, Google Apps, SSD, iPad

14:00 Analytics for all! Social Fresh Portland report.

19:09 Question of the Week – We celebrate beginning Year 4! What would you want more or less of for the show?

20:20 Home Base Update- New Race Sponsors -Niall from Dublin, John from Romeo Theater!!! Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.

20:49 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh St. Louis soon. Chris has a webinar coming up in April on Google Analytics.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.


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Marketing Round Up

In this Marketing Over Coffee learn :

About CRM, Twitter Banned Apps, the Marketing Over Coffee iPhone App! All this and more…

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Show length 23:07

Brought to you by our sponsors

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:52 Now with more underlined hyperlinks! Thanks Chicago Mike and others. Soon to be broken by WordPress 3.0

01:41 Daniel Johnson Jr. asks about Microsoft Dynamics CRM, Chris is loading some lead scoring

07:01 Can you get to one-to-one Marketing? John used to say no but may be changing his mind.

13:05 Sales from Marketing’s Perspective – Check out the Sales Roundup! Joe gave me $100!

13:53 @samhiggins asks for more Twitter tools – forget the tools, go SQLite

18:07 The Marketing Over Coffee iPhone App is here!

19:05 Shout out to Karl B. for supporting John and his fundraising efforts for the Home Base Program.  He’s an independent personal and professional consultant for leaders and artists who want to achieve more.

20:05 Mike from the UK asks about ‘Marketing over Tea’, one tweet responts with Marketing over Pints! We will be doing Marketing Over Cocktails at MarketingProfs in May, leave a comment if you are coming to Boston.

20:51 Question of the Week – New Race Sponsors – Eric from Dog Spelled Forward, Tamara from Red Giant Consulting, Lydia from University of Maryland!!! Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.

21:14 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh Portland, Social Fresh St. Louis coming up. Chris has a webinar coming up in May on Google Analytics.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.


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Now with More Bad Irish Accent!

In this Marketing Over Coffee learn :

About Sales, St. Patrick, and the Hive Award Winning MOC! All this and more…

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Show length 29:41

Brought to you by our sponsors

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:30 St. Patrick’s Intro

01:01 Dick asks about rolling Yellow Page business into something else

03:46 Sales from Marketing’s Perspective

09:41 Should Marketing staff walk the sales path?

12:06 Mandatory back plug to last week’s interview with Simon Sinek

15:25 Chris’ upcoming post on applying Metcalfe’s Law to Social

18:40 Buddy Press Update – It gets pulled.

19:54 We win a Hive Award at SXSW, it’s hard to make fun of awards, we update our privacy policy (there is none)

22:20 Chris’ Twitter Power Video

25:10 Question of the Week – Michael from HP stepped up, Tim Street was smart enough to take advantage. Who disappoints me the most? Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook. And what Selling System are you using?

26:45 Upocoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Optimization Summit in Dallas, and Social Fresh Portland. Chris has a webinar coming up in May on Google Analytics.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Special Interview with Simon Sinek, author of “Start with Why”

In this Marketing Over Coffee:

A special conversation with Simon Sinek. We talk about his book: Start with Why

Direct Link to File

Show length 27:13

We’ve worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts – superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

00:30 The book is more about leadership than business

02:19 Having PR lead with a YouTube Video

03:18 Using the “Why” to drive your copywriting home

04:38 How it works for Apple vs. Dell

06:58 The Golden Circle

08:40 Why people go with their gut

10:00 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration

12:05 Why most innovation is really just manipulation

13:28 The Discipline of How, Consistency of What, and why you can’t get more authentic

15:15 The Celery Test – Choosing the tactics that will allow you to scale

18:12 The danger of The Split

20:20 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation

23:10 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Only You Can Prevent Spam

In this Marketing Over Coffee learn :

About Self Help, PPC, and Buddy Press! All this and more…

Direct Link to File

Show length 24:47

Brought to you by our sponsors

Blue Sky Factory – check out the new eMail eBook

and

TollFreeFreedom.com’s Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo

01:10 Gary asks about automating the self help via community. Tools like GetSatisfaction, UserVoice or Kampyle?

04:36 Cynthia asks about unsubscribe surveys, how to get good info and why people opt out.

07:50 Bidding strategies for PPC, Bid high? Start low?

10:54 Clay asks for career guidance in eMarketing. What should I focus on? The analytics and tracking side? Internet marketing strategy in general? Mobile?

13:45 Teaser for upcoming interview with Simon Sinek

18:05 Shankman throws down, I’m calling Brogan out

18:43 RoninMarketeer freed after 10 days held hostage

19:26 Buddy Press breaking our template

22:04 No Question of the Week this week – Our listeners suck, with the exception of John T. and Karl K.. Just sponsor John in his fund raising efforts for the Red Sox Foundation and Massachusetts General Hospital Home Base Program. Get early access to the new twitter power guide by donating $100 or more. If we raise $5,000 everyone gets the eBook.

22:45 Upcoming Event Watch: Profs Boston in May, Free 15 day virtual PBX trial at Toll Free Freedom. Chris at Social Fresh, Optimization Summit in Dallas and other Blue Sky Factory Events.

Check us out on LinkedIn: John and Chris

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.


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Currently testing BuddyPress, please excuse the mess

We got wind that BuddyPress was now available for all WordPress installs, so we’re testing it out here. Please excuse if the Marketing Over Coffee blog looks badly broken for a couple of days while we kick the tires. The RSS feeds and iTunes feeds should remain just fine.

Please feel free to test out the features yourself!


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