In this Marketing Over Coffee:
Show length 27:13Marketing Over Coffee is brought to you by our sponsors LInkedIn and Trust Insights
00:30 The book is more about leadership than business
02:19 Having PR lead with a YouTube Video
03:18 Using the “Why” to drive your copywriting home
04:38 How it works for Apple vs. Dell
06:58 The Golden Circle
08:40 Why people go with their gut
10:00 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration
12:05 Why most innovation is really just manipulation
13:28 The Discipline of How, Consistency of What, and why you can’t get more authentic
15:15 The Celery Test – Choosing the tactics that will allow you to scale
18:12 The danger of The Split
20:20 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation
23:10 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.