In this Marketing Over Coffee:
A special conversation with Paul Gillin and Eric Schwartzman. We talk to them about their new book Social Marketing to the Business Customer.
Show length 37:12
01:25 The difference between B2B and B2C
05:58 The 7 Ways to use social media
08:40 How to choose the right project for Social Media
12:03 What’s the biggest mistake companies make on the Social Media front?
17:50 Where to start with the Big 4
22:20 Talk about ROI – What’s the ROI of bringing your wife flowers on your anniversary. What’s the impact if you don’t?
32:39 Twitter for lead generation, and going Beyond Analytics
35:50 Continue the discussion on B2B Social Media, and Eric’s B2B Social Media Bootcamp at Hyatt Regency Chicago, May 16th
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.