Special Interview with Paul Gillin and Eric Schwartzman

In this Marketing Over Coffee:

A special conversation with Paul Gillin and Eric Schwartzman. We talk to them about their new book Social Marketing to the Business Customer.

Direct Link to File

Show length 37:12

Sponsored by:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:25 The difference between B2B and B2C

05:58 The 7 Ways to use social media

08:40 How to choose the right project for Social Media

12:03 What’s the biggest mistake companies make on the Social Media front?

17:50 Where to start with the Big 4

22:20 Talk about ROI – What’s the ROI of bringing your wife flowers on your anniversary. What’s the impact if you don’t?

32:39 Twitter for lead generation, and going Beyond Analytics

35:50 Continue the discussion on B2B Social Media, and Eric’s B2B Social Media Bootcamp at Hyatt Regency Chicago, May 16th

Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base – Please Donate!

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

I Got Yer Privacy Right Here

In this Marketing Over Coffee learn:

About iPad 2, Domain Names, and Privacy! All this and more…

Direct Link to File

Show length 25:29

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:43 Chris goes for iPad 2, Multi-gesture iPad Hack

04:13 Voicemail – Daniel Johnson, Jr. on acquiring domain names

08:55 Zoominfo says Business information is not private

11:26 The LinkedIn Group – Al notices 3rd Party Opt-in Mailings Crashing, the value of serialized content, check out the book list.

16:30 The app is working again, thanks Dave from MiSys.

16:45 LinkedIn – When a Manufacturer’s Website Angers a Distributor, Danny asks about what to collect on sign in forms

23:46 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base – Please Donate!

24:20 Question of the Week – How much data are you collect vs. using? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Rocking NXNW

In this Marketing Over Coffee learn:

About Virtual Trade Shows, Movie Marketing, and Ban Hammers! All this and more…

Direct Link to File

Show length 22:52

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:43 Virtual Trade Shows

03:27 Voicemail – Short term marketing campaigns for movies, plug for Lemonade Detroit and @sspignese

10:29 The LinkedIn Group – What is a ban hammer? Google Site Search, hosting options. John has no clue how to do basic math.

20:41 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base

21:28 Question of the Week – How do you get unstuck on marketing projects? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Shipping Awards!

In this Marketing Over Coffee learn:

About Premium Content, Copywriting and PPC! All this and more…

Direct Link to File

Show length 22:57

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing – and at the Profs Virtual Show this week

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

01:09 Chris’ Premium Content Test

04:52 Mark asks about Ski Lettings and SEO, and more on the Google Panda Update

07:46 From the LinkedIn Group – Greg D. Job Posting in Burlington, VT, The Marketing Over Coffee Awards have shipped, thanks to the Awards Sponsor GoPromos.com

08:02 Copywriting question from Ethan, check out Copyblogger

10:57 Spam Watch! WoW Phishing and Get Rich Quick Voicemail!

11:47 From linkedin – managing your own email newsletter, how to get images through in email

17:07 Where to start with PPC?

21:29 Upcoming Events 140 NYC in June, Profs B2B

21:56 Question of the Week – What are your pay per click 101 resources? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

200

In this Marketing Over Coffee learn:

About Facebook Pages, Google Hammers Duplicate Content, iPad 2! All this and more…

Direct Link to File

Show length 24:04

Brought to you by our sponsors:

Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing

and

Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771

00:47 Chris on Fox News covering Facebook Updates

05:55 Google Cleanup – Dropping the hammer on duplicate content

07:45 Apple Announcements Today – iPad 2, Thunderbolt Specs 5GB/sec, up to 100GB

11:11 From the LinkedIn Group – Tim Street covering SXSW, WordPress Plugins to build a mailing list, LinkedIn PPC ads, Shoemoney’s video on Facebook Ads, Video Cameras – Vixia Sample

20:45 From MBP Penthouse announces its launch of PENTHOUSE 3D

22:44 Upcoming Events 140 NYC in June, Profs B2B

24:26 Question of the Week – Will you go iPad2? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.