Seth Godin on What To Do When It’s Your Turn

In this Marketing Over Coffee:

Special Interview with Seth Godin on his new book: What To Do When It’s Your Turn

Direct Link to File

This episode brought to you by 99 Designs and Nitro Cloud

Is the book format more revolutionary than the content itself?

“A book for people who don’t read books” – addressing the thirst.

Celebrities let us off the hook

Why you can’t give self-help answers

Mitch’s Interview

It’s not fail the most – hiding takes many forms

Bringing these lessons into large organizations

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The state of podcasting and being brave enough to niche advertise

Is mass advertising going to die?

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The 5th Hammer

Are we in a bubble now?

Check us out on LinkedIn: John and Chris.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.