12 Days of MoC: Day 9

On the ninth day of Marketing Over Coffee, you created for your non-profit of choice… A compendium of sales letters pitching what they do using the 11 recipes of sales letter copy … so that you find the approach that works best for your NPO. Some agencies...

12 Days of MoC: Day 8

On the eighth day of Marketing Over Coffee, you set up for your non-profit of choice… an online transaction account from companies like PayPal Google Checkout JustGive.org … working with the various companies to notify them of the 501(c)(3) status for any...

12 Days of MoC: Day 7

On the seventh day of Marketing Over Coffee, you set up for your non-profit of choice… A run through these web analysis tools, fixing problems brought up: Hubspot Website Grader W3C Validator Google Webmaster Tools, under HTML Suggestions Follow as many...

12 Days of MoC: Day 6

On the sixth day of Marketing Over Coffee, you set up for your non-profit of choice… An email mailing list … using any of the free or paid services as appropriate to their budgets, from Google Groups to Constant Contact to Mail Chimp to Blue Sky Factory...

12 Days of MoC: Day 5

On the fifth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Local Business Center … getting them registered, getting their statistics set up, helping them customize their listings with photos and video if available, even...