by mktgovercoffee | Nov 30, 2007 | Uncategorized
I’m not sure how this slipped under my radar, but Adobe announced yesterday a program for PDF publishers to include Yahoo’s PPC ads in dynamic PDF advertising. Think about the implications for content producers. All those white papers, all those articles...
by mktgovercoffee | Nov 28, 2007 | Uncategorized
Today we talk about: 12 Marketing Tips for Non-Profits: Accept donations in every imaginable way. Make it easy to donate. Make it OBVIOUS to donate. One call to action only on your web site. Tell me how my donation is going to be used – and make sure it’s ...
by mktgovercoffee | Nov 25, 2007 | Uncategorized
Fry’s Black Friday Shopping Deal: $200 to cut to the front of the line In Washington State, a Fry’s Electronics store had an unannounced deal for customers: $200 to cut to the front of the line. Critics are calling such a deal unethical and disturbing, and...
by mktgovercoffee | Nov 20, 2007 | Podcast
Today we talk about: List hygiene, email error codes, appending email addresses, red saber email stuff, LinkedIn for prospecting, Google and Sprint Merger, Open Socket connects Google’s Open Social to Facebook, Amazon’s Kindle gets a thumbs down, how long...
by mktgovercoffee | Nov 14, 2007 | Uncategorized
Today we talk about: Special Evening Edition since Chris is on the road, Exploiting the laggards, Oracle World, Email Wave campaigns, Eloqua and Manticore, Google Android includes GPS, OpenGL, Accelerometer support, Bluetooth, WiFi, kitchen sink, 800-GOOG-411, we go...
by mktgovercoffee | Nov 8, 2007 | Uncategorized
Today we talk about: Chris explains how you could exploit Open Social, Google accepts the Dark Side and becomes Cyberdine, I got yer plaxo, SEO, use Google Webmaster tools, great for keywords, meta description, Mike from GrassShack sends in some questions, more SEO...
by mktgovercoffee | Oct 31, 2007 | Uncategorized
Today we talk about: Pulver is the master of all that parties, Net Revenue vs. Net Profits – John’s Accounting for Idiots, Human Engineering, Podcamp wrap-up, Podcamp may not be free, managing no-shows at events, fighting sploggers, Jeff talks about...
by mktgovercoffee | Oct 23, 2007 | Uncategorized
Today we talk about: One day early, getting an ad agency, we need a term for logo burnout, building a golden rolodex, bring business cards to PodCamp, WebInno covers virtual worlds and John grabs some TechCrunch stats, Club Penguin and Cyworld, Virtual Communities get...
by mktgovercoffee | Oct 17, 2007 | Uncategorized
Today we talk about: The Sales Kickoff, Metrics, You can tell John got a C in accounting because he can’t keep net revenue and net profit straight, Stumble Upon, Monthly averages of SERPs, Google is messing with you and defending itself, You must use Google...
by mktgovercoffee | Oct 15, 2007 | Uncategorized
For once, something about coffee and not marketing. Click To Play Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! Email address First Name Last...
