by mktgovercoffee | Oct 31, 2007 | Uncategorized
Today we talk about: Pulver is the master of all that parties, Net Revenue vs. Net Profits – John’s Accounting for Idiots, Human Engineering, Podcamp wrap-up, Podcamp may not be free, managing no-shows at events, fighting sploggers, Jeff talks about...
by mktgovercoffee | Oct 23, 2007 | Uncategorized
Today we talk about: One day early, getting an ad agency, we need a term for logo burnout, building a golden rolodex, bring business cards to PodCamp, WebInno covers virtual worlds and John grabs some TechCrunch stats, Club Penguin and Cyworld, Virtual Communities get...
by mktgovercoffee | Oct 17, 2007 | Uncategorized
Today we talk about: The Sales Kickoff, Metrics, You can tell John got a C in accounting because he can’t keep net revenue and net profit straight, Stumble Upon, Monthly averages of SERPs, Google is messing with you and defending itself, You must use Google...
by mktgovercoffee | Oct 15, 2007 | Uncategorized
For once, something about coffee and not marketing. Click To Play Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! Email address First Name Last...
by mktgovercoffee | Oct 10, 2007 | Uncategorized
Today we talk about: Lying with statistics, Reuters wants your pageviews, podcasting from the bottom of the chasm, subscribing via email vs. RSS, Reed from nformation group, how much copy in your print ad is enough, copywriting, shout out to Sarah Wurrey, FIOS,...
by mktgovercoffee | Oct 10, 2007 | Uncategorized
We may be doing something either early Sunday or late Saturday at PodCamp Boston 2. Interested? Leave a comment! Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! Email address First Name Last...
by mktgovercoffee | Oct 3, 2007 | Uncategorized
Today we talk about: Pricing is not rational, John Blue votes for Brogan, LinkedIn is better than a resume, and Chicago Mike agrees, long copy, The Art of Persuasion, Ogilvy Ads, Landing Pages, Voicemail Anxiety, Jeff asks about Building the house list, converting...
by mktgovercoffee | Sep 27, 2007 | Uncategorized
Today we talk about: Brand awarness vs. lead gen, banners are useless, Creepy Marketing, you have no privacy, email testing, Taguchi, statistical validity, back testing, Brogan on Linked In, 65,000 facebook invites for creepy apps, oh – you have no rights...
by mktgovercoffee | Sep 20, 2007 | Uncategorized
Today we talk about: Sith Lord viral video comment spam, astroturfing, getting kicked in the crotch, email and podcast deliverability, email SMTP codes, hard and soft bounces, avoiding the blacklist, email address scrubbing, deliver your cast in multiple channels,...
by mktgovercoffee | Sep 13, 2007 | Uncategorized
A short talk Christopher Penn delivered at PodCamp Philly on the topic of Social Networks. Click To Play Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! Email address First Name Last...
