12 Days of MoC: Day 1 « « Marketing Over Coffee Marketing Over Coffee

12 Days of MoC: Day 1

Posted by Christopher Penn | Filed under Blog, Charity, Marketing

On the first day of Christmas, you got your nonprofit of choice…

… a clear, concise way to explain who they are and what they do.

Introduce them to the concept of Twitter (don’t set up an account yet), and work with them to pack the sum of what they do into 140 characters. Typically, non-profits have noble goals but can’t explain them especially well, leaving you with a vague sense that they do something good.

Help your non-profit by developing the following:

1. A mission and/or vision in 140 characters or less.
2. A list of keywords by which other people would find them.
3. Why, in 140 characters or less, someone would donate time or money to them.

Get your coffee delivered!

Sign up for the Marketing Over Coffee newsletter!

Subscribe to RSS headline updates from:
Powered by FeedBurner

Tagged : Marketing

Comments (9) | December 1st, 2009

Pingback: Marketing Over Coffee Marketing Podcast » Full Disclosure – We’re trying to get money out of you
andylynch44

Really have been enjoying the ongoing discussion on “adaptive email” and following what you are doing for various not-for-profit organizations with the 12 Days of MOC.

I am not assisting an organization with a specific online strategy but have been trying to develop my own personal mission statement for courses I'm developing for both face-to-face, hybrid and 100% online course… and like your mention of a mission statement in 140 characters or less. In addition to the higher level of metrics monitoring you constantly mention, the basics are over looked – especially in higher education.

Take a look (content analysis of the top 10 online universities, traditional universities and fortune 500 companies)… compare and contrast the focus and vocabulary used to guide those various organizations. I know with my institution, we have 100's of wasted words that mean very little to our core customer – students.

So from an integrated marketing communication perspective it's key to start from the top with a clear message all stakeholders can support and be energized by and this gets back to your adaptive email concept.

My mission is to… (and it is a work in progress)

Leverage open content channels to deliver/support course learning objectives and provide students an adaptive relevant learning experience.

My goal is to leverage my expertise with the available “open content” available to us and provide courses that deliver the necessary content by also provide an organic/adaptive atmosphere for students.

For instance… lets say you are teaching a basic market course and you are discussing online metrics. You have deliver the “basics” on the who, what, when, where and why regarding the topic but after that, you want to evaluate the student's abiltity to understand the content by being able to applying those concepts. Instead of created a “one-fits all” assignment, what if you were able to scale this “adaptive email” concept to an entire class so that student “A” is interesting in hospitality so they are given the 5 top case studies on hospitality metrics via an email alert (maybe Google Reader alert) and then Student “B” who is interested in Sport Management receives relevant content to this subject.

You mentioned the challenge of this being “labor intensive” on the backend (behind the scenes” but think of the empowerment you are giving to the student and from an instructor perspective, the data you could analyze on a real-time bases to see what “works” and what can be “tweaked” for future exploration, discovery and evaluation exercises.

Just some thinking out loud after reviewing the 12 Days of MOC and listening to show 138 and 139.

Keep the great conversations coming and look forward to any thoughts on the above “babble.”

Andy

The challenge providing the above as an instructor is to deliver you content in a way that is relevant to all consumers but also to work to help the entire organization to work toward this goal. Definitely a challenge in higher education and large organizations… working backward and forward vs. starting together at one origin (mission statement)
andylynch44

Another tool from Google that could help adaptation at numerous organization levels?

Have you guys seen this… long video but very interesting product… seems a bit confusing initially but definitely has potential in my potential for numerous audiences.

Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O. To learn more visit http://wave.google.com
Anonymous

Really have been enjoying the ongoing discussion on “adaptive email” and following what you are doing for various not-for-profit organizations with the 12 Days of MOC.

I am not assisting an organization with a specific online strategy but have been trying to develop my own personal mission statement for courses I’m developing for both face-to-face, hybrid and 100% online course… and like your mention of a mission statement in 140 characters or less. In addition to the higher level of metrics monitoring you constantly mention, the basics are over looked – especially in higher education.

Take a look (content analysis of the top 10 online universities, traditional universities and fortune 500 companies)… compare and contrast the focus and vocabulary used to guide those various organizations. I know with my institution, we have 100′s of wasted words that mean very little to our core customer – students.

So from an integrated marketing communication perspective it’s key to start from the top with a clear message all stakeholders can support and be energized by and this gets back to your adaptive email concept.

My mission is to… (and it is a work in progress)

Leverage open content channels to deliver/support course learning objectives and provide students an adaptive relevant learning experience.

My goal is to leverage my expertise with the available “open content” available to us and provide courses that deliver the necessary content by also provide an organic/adaptive atmosphere for students.

For instance… lets say you are teaching a basic market course and you are discussing online metrics. You have deliver the “basics” on the who, what, when, where and why regarding the topic but after that, you want to evaluate the student’s abiltity to understand the content by being able to applying those concepts. Instead of created a “one-fits all” assignment, what if you were able to scale this “adaptive email” concept to an entire class so that student “A” is interesting in hospitality so they are given the 5 top case studies on hospitality metrics via an email alert (maybe Google Reader alert) and then Student “B” who is interested in Sport Management receives relevant content to this subject.

You mentioned the challenge of this being “labor intensive” on the backend (behind the scenes” but think of the empowerment you are giving to the student and from an instructor perspective, the data you could analyze on a real-time bases to see what “works” and what can be “tweaked” for future exploration, discovery and evaluation exercises.

Just some thinking out loud after reviewing the 12 Days of MOC and listening to show 138 and 139.

Keep the great conversations coming and look forward to any thoughts on the above “babble.”

Andy

The challenge providing the above as an instructor is to deliver you content in a way that is relevant to all consumers but also to work to help the entire organization to work toward this goal. Definitely a challenge in higher education and large organizations… working backward and forward vs. starting together at one origin (mission statement)
Anonymous

Another tool from Google that could help adaptation at numerous organization levels?

Have you guys seen this… long video but very interesting product… seems a bit confusing initially but definitely has potential in my potential for numerous audiences.

Google Wave Developer Preview presentation at the Day 2 Keynote of Google I/O. To learn more visit http://wave.google.com

http://www.RoninMarketeer.com John Wall

Yes, we’ve been using Wave a bit and have some invites still left if anyone needs one…J

http://www.RoninMarketeer.com John Wall

Yes, we've been using Wave a bit and have some invites still left if anyone needs one…J
Pingback: Marketing Over Coffee Marketing Podcast » Have You Nominated Us for an Award Yet?
Pingback: Marketing Over Coffee Marketing Podcast » Happy Holidays Everyone!

Coffee Delivery

Get Marketing Over Coffee episodes by email!

Get your Coffee

House Blend

Call For Coffee

Got something to say on the show? Leave a message!

Call (888) 323-2771 and leave us a message in under 30 seconds.

You can also ask questions via Twitter at @johnjwall.