Seth Godin on The Icarus Deception

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In this Marketing Over Coffee:

Special Interview with Seth Godin on his new book The Icarus Deception

Direct Link to File

Show length 28:51

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00:45 The big idea behind The Icarus Deception – The Connection Economy

03:19 Will the Internet Economy make us better off?

05:49 Propaganda and Dogma – The Cottage, Castle, and Cathedral

If you are interested in Marketing Strategy check out John’s new book, B2B Marketing Confessions!

09:45 Perserverance and Grit

13:14 Shame, vulnerability and being an artist – 14 real life stories

15:37 The Kickstarter Project $287k on $40k goal.

19:58 This Might Work – The book bigger than a young child, and some spectacular failures.

22:36 V is for Vulnerable with Hugh MacLeod

24:03 Send picture of yourself with B2B Marketing Confessions for a chance to win 1 of 7 copies of The Icarus Deception

24:28 Squidoo and being an Audiophile, gear tip: Audiogon, another audiophile link from John: Computer Audiophile, RIP Dave Brubeck

26:35 “Whatcha Gonna Do with That Duck?”

 

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