In this Marketing Over Coffee:
Learn about Unscaling, Category Design, Unhealthcare and more!
Brought to you by our sponsors: WordStream and LinkedIn
Where did Category Design and the book Play Bigger come from?
The book led to the creation of Category Design Advisors
Unscaled – how world changing technologies are taking apart scaled up industries.
Can the existing system adapt or does it have to be disrupted?
Health Assurance – doing the work before people are sick
6:09 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
What if we had all the IoT health data?
The economics of it all
13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The rise of telehealth
Shift to online education
The History of IBM
Echoes of the 1890-1910 Era
Past Category Design Interviews: Play Bigger, Niche Down
Join the Analytics for Marketers Slack Group!
Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!
Get episodes early, get the back catalog – get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
