In this Marketing Over Coffee:
Learn about Unscaling, Category Design, Unhealthcare and more!

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Where did Category Design and the book Play Bigger come from?

The book led to the creation of Category Design Advisors

Unscaled – how world changing technologies are taking apart scaled up industries.

Can the existing system adapt or does it have to be disrupted?

Health Assurance – doing the work before people are sick

6:09 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!

What if we had all the IoT health data?

The economics of it all

13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The rise of telehealth

Shift to online education

The History of IBM

Echoes of the 1890-1910 Era

Past Category Design Interviews: Play Bigger, Niche Down

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