12 Days of MoC: Day 4

On the fourth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Webmaster tools … helping get their site registered and starting error tracking. Inside Webmaster tools, you’ll get a clear picture of what’s wrong...

12 Days of MoC: Day 3

On the third day of Marketing Over Coffee, you set up for your non-profit of choice… … a Google Analytics account. Complete with configured tags, a sales funnel for donations, site search analytics, and more. Chances are, if you want your non-profit to...

12 Days of MoC: Day 2

On the second day of Marketing Over Coffee, you bought your non-profit of choice… … a keyword relevant domain name! How many non-profits have domain names that are nearly unpronounceable or are completely irrelevant or unsearchable? Using Google’s...

12 Days of MoC: Day 1

On the first day of Christmas, you got your nonprofit of choice… … a clear, concise way to explain who they are and what they do. Introduce them to the concept of Twitter (don’t set up an account yet), and work with them to pack the sum of what they...