by mktgovercoffee | Dec 9, 2009 | Uncategorized
On the ninth day of Marketing Over Coffee, you created for your non-profit of choice… A compendium of sales letters pitching what they do using the 11 recipes of sales letter copy … so that you find the approach that works best for your NPO. Some agencies...
by mktgovercoffee | Dec 8, 2009 | Uncategorized
On the eighth day of Marketing Over Coffee, you set up for your non-profit of choice… an online transaction account from companies like PayPal Google Checkout JustGive.org … working with the various companies to notify them of the 501(c)(3) status for any...
by mktgovercoffee | Dec 7, 2009 | Uncategorized
On the seventh day of Marketing Over Coffee, you set up for your non-profit of choice… A run through these web analysis tools, fixing problems brought up: Hubspot Website Grader W3C Validator Google Webmaster Tools, under HTML Suggestions Follow as many...
by mktgovercoffee | Dec 6, 2009 | Uncategorized
On the sixth day of Marketing Over Coffee, you set up for your non-profit of choice… An email mailing list … using any of the free or paid services as appropriate to their budgets, from Google Groups to Constant Contact to Mail Chimp to Blue Sky Factory...
by mktgovercoffee | Dec 5, 2009 | Uncategorized
On the fifth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Local Business Center … getting them registered, getting their statistics set up, helping them customize their listings with photos and video if available, even...
by mktgovercoffee | Dec 4, 2009 | Uncategorized
On the fourth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Webmaster tools … helping get their site registered and starting error tracking. Inside Webmaster tools, you’ll get a clear picture of what’s wrong...
by mktgovercoffee | Dec 3, 2009 | Uncategorized
On the third day of Marketing Over Coffee, you set up for your non-profit of choice… … a Google Analytics account. Complete with configured tags, a sales funnel for donations, site search analytics, and more. Chances are, if you want your non-profit to...
by mktgovercoffee | Dec 2, 2009 | Uncategorized
In this Marketing Over Coffee learn : About Adaptive Email, Why We Buy, Ethics and Microsites! All this and more… Direct Link to File Show length 29:39 Brought to you by our sponsor Blue Sky Factory 00:48 Jeff sends us an AdWeek article on Marketing/IT...
by mktgovercoffee | Dec 2, 2009 | Uncategorized
On the second day of Marketing Over Coffee, you bought your non-profit of choice… … a keyword relevant domain name! How many non-profits have domain names that are nearly unpronounceable or are completely irrelevant or unsearchable? Using Google’s...
by mktgovercoffee | Dec 1, 2009 | Podcast
On the first day of Christmas, you got your nonprofit of choice… … a clear, concise way to explain who they are and what they do. Introduce them to the concept of Twitter (don’t set up an account yet), and work with them to pack the sum of what they...
